Methods for Analyzing Social Media

Jakob Linaa Jensen (Redaktør), Klaus Bredl (Redaktør), Julia Hünniger (Redaktør)

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review


Social media is becoming increasingly attractive for users. It is a fast way to communicate ideas and a key source of information. It is therefore one of the most influential mediums of communication of our time and an important area for audience research. The growth of social media invites many new questions such as: How can we analyze social media? Can we use traditional audience research methods and apply them to online content? Which new research strategies have been developed? Which ethical research issues and controversies do we have to pay attention to? This book focuses on research strategies and methods for analyzing social media and will be of interest to researchers and practitioners using social media, as well as those wanting to keep up to date with the subject.
TitelMethods for Analyzing Social Media
Antal sider208
ISBN (Trykt)978-0415818322
StatusUdgivet - 2013
Udgivet eksterntJa


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