This qualitative study investigates why and how football is at the heart of destination image perceptions in the association between SSC Napoli and Naples among fans from Denmark. Moreover, the study explores how football is a vector for destination image improvement. Email-interviews with open-ended questions were conducted in order to gain understanding and perceptions of SSC Napoli fans from Denmark. Although the stable presence of SSC Napoli in European tournaments gives the club international attention, the city still suffer from bad reputation. This study illustrates that football fandom contributes with an opportunity for non-stereotypical knowledge and might lead to first-hand encounters with Naples, hence creating a more positive image about the destination among the Danish supporters of SSC Napoli.
|Udgivet - 2017
|EuroCHRIE 2017: Reach the unreached – touch the untouched - Radisson Blu Hotel Nairobi, Nairobi, Kenya
Varighed: 23 okt. 2017 → 25 okt. 2017
Konferencens nummer: 35
|Radisson Blu Hotel Nairobi
|23/10/17 → 25/10/17