Navigating the Tightrope: The balance between objectivity and social responsibility in news media

Line Schmeltz; Anna Karina Kjeldsen

Abstract

Purpose: To explore and challenge the prevalent notion that news media supposedly should not and do not take an active stance on social responsibility due to professional standards and traditions of being objective.
Design/methodology/approach: Empirical study based on a mapping of news media house’s official communication about their CSR engagement, analyzed via qualitative content analysis, thereby connecting the fields of CSR and journalistic objectivity.
Results: The results will generate new knowledge on the perception if CSR in news media houses.
Implications: By both challenging existing professional norms and theoretically developing the notion of journalistic objectivity as playing a part in news media’s work with social responsibility, we present a path forward for news media to take social responsibility.

Originalsprog	Engelsk
Publikationsdato	2024
Status	Udgivet - 2024
Begivenhed	7th International CSR Communication Conference: CSR Communication for a World in Crisis - School of Management, University of Bath, UK, Bath, Storbritannien Varighed: 17 sep. 2024 → 19 sep. 2024 Konferencens nummer: 7 https://csr-com.org/

Konference

Konference	7th International CSR Communication Conference
Nummer	7
Lokation	School of Management, University of Bath, UK
Land/Område	Storbritannien
By	Bath
Periode	17/09/24 → 19/09/24
Internetadresse	https://csr-com.org/

Emneord

Medier, kommunikation og sprog

Kvinder i nyhedsmedierne – det er ikke bare lige
Schmeltz, L. & Kjeldsen, A. K., maj 2026, Mennesker før køn: Men der er stadig testosteron-øer. Jensen, B. R. (red.). BookMundo
Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Den grønne grundskole for kommunikatører
Dam, L. S. (Projektdeltager), Kjeldsen, A. K. (Projektdeltager), Friis, S. (Projektdeltager), Bergh, S. U. S. (Projektdeltager), Hansen, S. (Projektdeltager) & Boye Thulstrup, A. (Projektdeltager)
01/03/25 → 30/09/25
Projekter: Projekt › Udviklingsprojekt/ Innovation
Mediernes samfundsansvar
Dam, L. S. (Projektdeltager) & Kjeldsen, A. K. (Projektdeltager)
01/09/24 → 31/12/25
Projekter: Projekt › Forskning

Citationsformater

@conference{ef3820a053dd4a36bb4faf218bec3467,

title = "Navigating the Tightrope: The balance between objectivity and social responsibility in news media",

abstract = "Purpose: To explore and challenge the prevalent notion that news media supposedly should not and do not take an active stance on social responsibility due to professional standards and traditions of being objective. Design/methodology/approach: Empirical study based on a mapping of news media house{\textquoteright}s official communication about their CSR engagement, analyzed via qualitative content analysis, thereby connecting the fields of CSR and journalistic objectivity. Results: The results will generate new knowledge on the perception if CSR in news media houses. Implications: By both challenging existing professional norms and theoretically developing the notion of journalistic objectivity as playing a part in news media{\textquoteright}s work with social responsibility, we present a path forward for news media to take social responsibility. ",

keywords = "Media, communication and languages, News media, News media social responsibility, activism, democratic debate, journalistic objectivity, polarization",

author = "Line Schmeltz and Kjeldsen, \{Anna Karina\}",

year = "2024",

language = "English",

note = "7th International CSR Communication Conference : CSR Communication for a World in Crisis ; Conference date: 17-09-2024 Through 19-09-2024",

url = "https://csr-com.org/",

}

TY - ABST

T1 - Navigating the Tightrope

T2 - 7th International CSR Communication Conference

AU - Schmeltz, Line

AU - Kjeldsen, Anna Karina

N1 - Conference code: 7

PY - 2024

Y1 - 2024

N2 - Purpose: To explore and challenge the prevalent notion that news media supposedly should not and do not take an active stance on social responsibility due to professional standards and traditions of being objective. Design/methodology/approach: Empirical study based on a mapping of news media house’s official communication about their CSR engagement, analyzed via qualitative content analysis, thereby connecting the fields of CSR and journalistic objectivity. Results: The results will generate new knowledge on the perception if CSR in news media houses. Implications: By both challenging existing professional norms and theoretically developing the notion of journalistic objectivity as playing a part in news media’s work with social responsibility, we present a path forward for news media to take social responsibility.

AB - Purpose: To explore and challenge the prevalent notion that news media supposedly should not and do not take an active stance on social responsibility due to professional standards and traditions of being objective. Design/methodology/approach: Empirical study based on a mapping of news media house’s official communication about their CSR engagement, analyzed via qualitative content analysis, thereby connecting the fields of CSR and journalistic objectivity. Results: The results will generate new knowledge on the perception if CSR in news media houses. Implications: By both challenging existing professional norms and theoretically developing the notion of journalistic objectivity as playing a part in news media’s work with social responsibility, we present a path forward for news media to take social responsibility.

KW - Media, communication and languages

KW - News media

KW - News media social responsibility

KW - activism

KW - democratic debate

KW - journalistic objectivity

KW - polarization

M3 - Abstract

Y2 - 17 September 2024 through 19 September 2024

ER -

Navigating the Tightrope: The balance between objectivity and social responsibility in news media

Abstract

Konference

Emneord

Fingeraftryk

Publikation

Kvinder i nyhedsmedierne – det er ikke bare lige

Projekter

Den grønne grundskole for kommunikatører

Mediernes samfundsansvar

Citationsformater