This conceptual paper focuses on how equity crowdfunding investors navigate uncertainty in their decision-making. We demonstrate shortcomings of prior research focusing on the attributes that are assessed in micro-investment decisionmaking without considering the heuristic processes by which these attributes are appraised. To overcome these shortcomings, we propose the development of a comprehensive model of micro-investment decision-making, the first of its kind to our knowledge.
|Status||Udgivet - 2018|
|Begivenhed||AAAI Conference on Human Computation and Crowdsourcing - Zürich, Schweiz|
Varighed: 5 jul. 2018 → 8 jul. 2018
|Konference||AAAI Conference on Human Computation and Crowdsourcing|
|Periode||05/07/18 → 08/07/18|
- innovation og entreprenørskab