Netværsksamfundet

Lars Clausen, Jesper Tække

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiFormidling

Abstract

Strategic communication needs a thorough understanding of the social forms of interaction, organization and social structure, it works within and through. Success is a scarce resource, and organizations compete to fulfill their mission and advance toward specific goals.
In this chapter, we present the five strands of theory on the network society. Each theoretical position has its specific implications for acting toward strategic goals. In its entirety, the five perspectives give a thorough understanding of the conditions for successful strategic communication in the 21st century.
Bidragets oversatte titelNetværsksamfundet
OriginalsprogEngelsk
TitelThe International Encyclopedia of Strategic Communication
RedaktørerRobert L. Heath, Winni Johansen
Antal sider13
ForlagWiley-Blackwell
Publikationsdato1 maj 2017
DOI
StatusUdgivet - 1 maj 2017

Emneord

  • Medier, kommunikation og sprog

Citationsformater