Network Society

Lars Clausen; Jesper Tække

doi:10.1002/9781119010722.iesc0117

Network Society

Bidragets oversatte titel: Netværsksamfundet

Lars Clausen
, Jesper Tække

Center for Undervisningsmidler Odense

Aarhus Universitet

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Formidling

Abstract

Strategic communication needs a thorough understanding of the social forms of interaction, organization and social structure, it works within and through. Success is a scarce resource, and organizations compete to fulfill their mission and advance toward specific goals.
In this chapter, we present the five strands of theory on the network society. Each theoretical position has its specific implications for acting toward strategic goals. In its entirety, the five perspectives give a thorough understanding of the conditions for successful strategic communication in the 21st century.

Bidragets oversatte titel	Netværsksamfundet
Originalsprog	Engelsk
Titel	The International Encyclopedia of Strategic Communication
Redaktører	Robert L. Heath, Winni Johansen
Antal sider	13
Forlag	Wiley-Blackwell
Publikationsdato	1 maj 2017
DOI	https://doi.org/10.1002/9781119010722.iesc0117
Status	Udgivet - 1 maj 2017

Emneord

Medier, kommunikation og sprog

Adgang til dokumentet

10.1002/9781119010722.iesc0117

Citationsformater

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