Nordic Branding: An Odyssey into the Nordic Myth Market

Lars Pynt Andersen, Dannie Kjeldgaard, Frank Lindberg, Jacob Östberg

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Nordic consumer culture: state, market and consumers
Redaktører	Søren Askegaard, Jacob Östberg
Antal sider	238
Forlag	Palgrave Macmillan
Publikationsdato	2019
Sider	213
Kapitel	10
ISBN (Trykt)	9783030049324
ISBN (Elektronisk)	9783030049331
DOI	https://doi.org/10.1007/978-3-030-04933-1_10
Status	Udgivet - 2019
Udgivet eksternt	Ja

Emneord

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AU - Andersen, Lars Pynt

AU - Kjeldgaard, Dannie

AU - Lindberg, Frank

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KW - Branding

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BT - Nordic consumer culture: state, market and consumers

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