Publicized modes of appearance and appropriate participation on Facebook

Jakob Linaa Jensen, Anne Scott Sørensen

Publikation: Working paper


This paper discusses performed appearance and negotiated norms of
appropriate behavior on the social network site Facebook. Whereas former studies tended to highlight how communicating on Facebook adapts to neoliberal discourses on networking as means of selfpromotion and
intensified connectivity, we are going to argue that Facebook is rather about an ambiguous performativity of everyday life by which politicized discourses
are filtered through social interaction and personal embodiment. Accordingly, we are going to demonstrate, how legitimate discourse on Facebook takes
the form of “publicized modes” of appearance and an ongoing negotiation of “
(in)appropriate” behavior, shared content and other forms of contribution.
UdgiverThe Center for Internet Stuies
Antal sider29
ISBN (Trykt)978-87-91163-14-2
StatusUdgivet - 8 dec. 2014
Udgivet eksterntJa


  • digitale medier