Abstract
Regional development is dependent on the economic base of the region and new initiatives at local and higher level. In the peripheral areas tourism is sometimes an important potential for development. Tourism research -
empirically - has been one way to look into potential development of regions falling behind in the old production structures. The partly unused infrastructure, buildings and small holdings can be developing assets for tourism
activities.
The paper look into how the tourist sector in the northern coastal regions of Germany and southern Denmark try to combine the assets from the 2 regions and develop the potentials as well as look into reason for tourist to
use the cross border area in different ways.
Research in tourism is a field where several disciplines have to collaborate to be able to understand the behavior and preferences of tourists, market strategy, economy and employment and contributions to regional development. It consists of many different types of economic activity, some mainly directed at tourists, others only partly orientated towards tourists, for example retail shops and construction sector.
Some of the tourist orientated activities are reasons for tourists to go to a place, such as a famous manor house or good beaches. Other tourist orientated activities are reasons to stay at a place, for example good restaurants
or an interesting environment. Various types of tourist businesses are dependent on each other at a destination.
If the destination is planning a marketing campaign, it is important for a destination to realize what may be the reasons to go to the destination and the reasons to stay, and to use this as a point for marketing.
Especially small destinations are often dependent on other destinations in the region, which is why we see local as well as regional organizations trying to manage and inspire to new tourist activities. In this article we present
a discussion of management types in tourism, utilizing the results of 40 interviews with tourist businesses – 20 in Denmark and 20 in Germany – to understand the priorities and offers of the tourist sector. We also utilize
nearly 1,300 interviews with passengers of the ferryboat between Denmark and Fehmarn to understand the travel patterns and priorities of the tourists.
empirically - has been one way to look into potential development of regions falling behind in the old production structures. The partly unused infrastructure, buildings and small holdings can be developing assets for tourism
activities.
The paper look into how the tourist sector in the northern coastal regions of Germany and southern Denmark try to combine the assets from the 2 regions and develop the potentials as well as look into reason for tourist to
use the cross border area in different ways.
Research in tourism is a field where several disciplines have to collaborate to be able to understand the behavior and preferences of tourists, market strategy, economy and employment and contributions to regional development. It consists of many different types of economic activity, some mainly directed at tourists, others only partly orientated towards tourists, for example retail shops and construction sector.
Some of the tourist orientated activities are reasons for tourists to go to a place, such as a famous manor house or good beaches. Other tourist orientated activities are reasons to stay at a place, for example good restaurants
or an interesting environment. Various types of tourist businesses are dependent on each other at a destination.
If the destination is planning a marketing campaign, it is important for a destination to realize what may be the reasons to go to the destination and the reasons to stay, and to use this as a point for marketing.
Especially small destinations are often dependent on other destinations in the region, which is why we see local as well as regional organizations trying to manage and inspire to new tourist activities. In this article we present
a discussion of management types in tourism, utilizing the results of 40 interviews with tourist businesses – 20 in Denmark and 20 in Germany – to understand the priorities and offers of the tourist sector. We also utilize
nearly 1,300 interviews with passengers of the ferryboat between Denmark and Fehmarn to understand the travel patterns and priorities of the tourists.
| Originalsprog | Engelsk |
|---|---|
| Titel | Great Transformation: Recasting Regional Policy : Conference Proceedings of the Regional Studies Association WinterConference November 2015 |
| Redaktører | Lisa Reynolds |
| Antal sider | 19 |
| Vol/bind | 1 |
| Udgivelsessted | Seaford |
| Forlag | RSA Winter Conference |
| Publikationsdato | 2015 |
| Sider | 170-187 |
| ISBN (Elektronisk) | 978-1-897721-51-3 |
| Status | Udgivet - 2015 |
| Udgivet eksternt | Ja |
Emneord
- Erhvervsliv, handel og økonomi