Rethinking the Fashion Collection as a Strategic Tool in a Circular Economy

Ulla Ræbild, Anne Louise Bang

Publikation: Konferencebidrag uden forlag/tidsskriftPaper/skriftligt oplægForskningpeer review


The fashion industry currently undergoes radical change showing signs of an overall sustainable paradigm shift. This paper investigates how the fashion collection, as a particular design framework, might be reconfigured as a strategic driver for garment longevity furthering sustainable fashion design. The study builds on a case study of a company offering a subscription service of baby clothing. We explore in details if and how they use the collection as a strategic design tool. In the analysis and discussion, it is clarified that the feedback from users, manufacturers and the garments play a crucial role in the development of the collection. To some degree this differ from developing a linear fashion collection. The paper concludes by suggesting a framework for using the collection as a design strategic tool designing garments for a product-service-system adopting a circular economy thinking.
Publikationsdato12 apr. 2017
StatusUdgivet - 12 apr. 2017
Udgivet eksterntJa
BegivenhedEuropean Academy of Design: Design for Next - Sapienza University of Rome, Rom, Italien
Varighed: 12 apr. 201714 apr. 2017
Konferencens nummer: 12


KonferenceEuropean Academy of Design
LokationSapienza University of Rome


  • Circular economy
  • Fashion Collection
  • Fashion Design
  • Garment rental systems
  • Strategic design
  • Sustainable fashion design
  • fashion collection
  • fashion design practice
  • sustainability