Review of Value Proposition Design: How to create products and services customers want

Jan Glæsner Kyhnau, Christian Nielsen

Publikation: Bidrag til tidsskriftTidsskriftsartikelForskningpeer review

Abstract

Leading on from the bestselling 2010 book Business Model Generation, Alexander Osterwalder and Yves Pigneur, this time flanked by Greg Bernarda, Alan Smith and Trish Papadakos, set out to further the intricate link between business models and value propositions in the 2014 publication Value Proposition Design. This is a Book Review on the new publication.
OriginalsprogEngelsk
TidsskriftJournal of Business Models
Vol/bind3
Udgave nummer1
Sider (fra-til)81-89
Antal sider9
ISSN2246-2465
StatusUdgivet - 19 mar. 2015

Emneord

  • Erhvervsliv, handel og økonomi

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