Review of Value Proposition Design: How to create products and services customers want

Jan Glæsner Kyhnau; Christian Nielsen

Review of Value Proposition Design: How to create products and services customers want

Jan Glæsner Kyhnau, Christian Nielsen

Service- og Markedsføringsuddannelserne UCN

Aalborg Universitet

Publikation: Bidrag til tidsskrift › Tidsskriftsartikel › Forskning › peer review

Abstract

Leading on from the bestselling 2010 book Business Model Generation, Alexander Osterwalder and Yves Pigneur, this time flanked by Greg Bernarda, Alan Smith and Trish Papadakos, set out to further the intricate link between business models and value propositions in the 2014 publication Value Proposition Design. This is a Book Review on the new publication.

Originalsprog	Engelsk
Tidsskrift	Journal of Business Models
Vol/bind	3
Udgave nummer	1
Sider (fra-til)	81-89
Antal sider	9
ISSN	2246-2465
Status	Udgivet - 19 mar. 2015

Emneord

Erhvervsliv, handel og økonomi
business model canvas
business model generation
business models
value proposition canvas
value proposition design

Adgang til dokumentet

https://journals.aau.dk/index.php/JOBM/article/view/1105Licens: Ikke-specificeret

Citationsformater

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abstract = "Leading on from the bestselling 2010 book Business Model Generation, Alexander Osterwalder and Yves Pigneur, this time flanked by Greg Bernarda, Alan Smith and Trish Papadakos, set out to further the intricate link between business models and value propositions in the 2014 publication Value Proposition Design. This is a Book Review on the new publication.",

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