Roger Breum & Kenneth Cortsen talk about sports sponsorship trends in 2020s and AI-powered solutions

Roger Breum, Marketing Director for Hookit joins Kenneth Cortsen to elaborate on artificial intelligence powered sports sponsorship solutions and how providing data driven and more objective sports sponsorship insights can help rights holders and brands/sponsors maximize their value from sports sponsorships. Roger and Kenneth also hold this perspective up against traditional media platforms, e.g., as seen through how Super Bowl still fits with television. They also in discuss how social media engagements can be qualified and how various cross-promotional tactics may help to enhance sponsorship value.