The case of SMK – Co-creation in the context of the Danish National Gallery

Line Schmeltz, Anna Karina Kjeldsen

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

OriginalsprogEngelsk
TitelCo-Creating Brands : Brand management from a co-creative perspective
RedaktørerNicholas Ind, Holger Schmidt
Antal sider7
UdgivelsesstedLondon
ForlagBloomsbury Business
Publikationsdato12 dec. 2019
Sider255-261
ISBN (Trykt)9781472962263
ISBN (Elektronisk)9781479262270
StatusUdgivet - 12 dec. 2019
Udgivet eksterntJa

Emneord

  • Brand co-creation
  • Co-Creation
  • Corporate branding
  • Corporate communication
  • Corporate identity
  • Identity
  • Museum
  • Strategic Communication
  • Corporate brand management and multiple voices: Polyphony or cacophony?

    Schmeltz, L. & Kjeldsen, A. K., 7 apr. 2022, The Routledge Companion to Corporate Branding: Edited By Oriol Iglesias, Nicholas Ind, Majken Schultz. Iglesias, O., Ind, N. & M. (red.). 1st edition udg. New York, NY: Routledge, s. 218-299 19 s.

    Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

Citationsformater