The case of SMK – Co-creation in the context of the Danish National Gallery

Line Schmeltz; Anna Karina Kjeldsen

The case of SMK – Co-creation in the context of the Danish National Gallery

Line Schmeltz, Anna Karina Kjeldsen

Aalborg Universitet

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Co-Creating Brands : Brand management from a co-creative perspective
Redaktører	Nicholas Ind, Holger Schmidt
Antal sider	7
Udgivelsessted	London
Forlag	Bloomsbury Business
Publikationsdato	12 dec. 2019
Sider	255-261
ISBN (Trykt)	9781472962263
ISBN (Elektronisk)	9781479262270
Status	Udgivet - 12 dec. 2019
Udgivet eksternt	Ja

Emneord

Brand co-creation
Co-Creation
Corporate branding
Corporate communication
Corporate identity
Identity
Museum
Strategic Communication

Adgang til dokumentet

1 Bidrag til bog/antologi

Corporate brand management and multiple voices: polyphony or cacophony?
Schmeltz, L. & Kjeldsen, A. K., 7 apr. 2022, The Routledge Companion to Corporate Branding: Edited By Oriol Iglesias, Nicholas Ind, Majken Schultz. Iglesias, O., Ind, N. & M. (red.). 1st edition udg. New York, NY: Routledge, s. 218-299 19 s.
Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

1 Afsluttet

Naming and strategic communication. Branding, corporate identity and institutional theory
Dam, L. S. & Kjeldsen, A. K.
01/01/14 → 31/12/16
Projekter: Projekt › Forskning

1 Konference

CCI Conference on Corporate Communication 2016
Anna Karina Kjeldsen (Oplægsholder) & Line Schmeltz (Oplægsholder)
31 maj 2016 → 3 jun. 2016
Aktivitet: Deltagelse i eller arrangement af en begivenhed - typer › Konference

Citationsformater

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title = "The case of SMK – Co-creation in the context of the Danish National Gallery",

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The case of SMK – Co-creation in the context of the Danish National Gallery. / Schmeltz, Line; Kjeldsen, Anna Karina.

Co-Creating Brands: Brand management from a co-creative perspective. red. / Nicholas Ind; Holger Schmidt. London : Bloomsbury Business, 2019. s. 255-261.

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

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AU - Kjeldsen, Anna Karina

PY - 2019/12/12

Y1 - 2019/12/12

KW - Brand co-creation

KW - Co-Creation

KW - Corporate branding

KW - Corporate communication

KW - Corporate identity

KW - Identity

KW - Museum

KW - Strategic Communication

M3 - Contribution to book/anthology

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BT - Co-Creating Brands

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The case of SMK – Co-creation in the context of the Danish National Gallery

Emneord

Adgang til dokumentet

Publikation

Corporate brand management and multiple voices: polyphony or cacophony?

Projekter

Naming and strategic communication. Branding, corporate identity and institutional theory

Aktiviteter

CCI Conference on Corporate Communication 2016

Citationsformater