The discourse of Big Data in marketing: ‘scientification’ of marketing research and what should the interpretive community do about it?

Gry Høngsmark Knudsen; Dannie Kjeldgaard

The discourse of Big Data in marketing: ‘scientification’ of marketing research and what should the interpretive community do about it?

Gry Høngsmark Knudsen
, Dannie Kjeldgaard

Syddansk Universitet

Publikation: Bidrag til bog/antologi/rapport › Konferenceartikel i proceeding › peer review

Originalsprog	Engelsk
Titel	Proceedings of the 8th EIASM Workshop on Interpretive Consumer Research
Publikationsdato	2015
Status	Udgivet - 2015
Udgivet eksternt	Ja

Andre filer og links

https://portal.findresearcher.sdu.dk/en/publications/c5d3f0d5-1582-4ce5-a472-5cc3f8327093

Citationsformater

@inproceedings{5217818cda8547aaa00dfd0fa238d4ef,

title = "The discourse of Big Data in marketing: {\textquoteleft}scientification{\textquoteright} of marketing research and what should the interpretive community do about it?",

author = "Knudsen, \{Gry H{\o}ngsmark\} and Dannie Kjeldgaard",

year = "2015",

language = "English",

booktitle = "Proceedings of the 8th EIASM Workshop on Interpretive Consumer Research",

}

TY - GEN

T1 - The discourse of Big Data in marketing

T2 - ‘scientification’ of marketing research and what should the interpretive community do about it?

AU - Knudsen, Gry Høngsmark

AU - Kjeldgaard, Dannie

PY - 2015

Y1 - 2015

UR - https://portal.findresearcher.sdu.dk/en/publications/c5d3f0d5-1582-4ce5-a472-5cc3f8327093

M3 - Conference contribution to proceeding

BT - Proceedings of the 8th EIASM Workshop on Interpretive Consumer Research

ER -