The Ideology of Consumption: Or, what does it mean to live in a tasteless World?

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This article opts for a return to a critique of the ideology of consumption. Following Slavoj Žižek it argues that what must be addressed in present-day consumer-capitalism is the level of the superego. Superego is not about living up to certain norms/standards; rather, superego fits consumerism quite well, in that it is the injunction, even obligation, to go beyond any norms or standards and enhance enjoyment. The article attempts, through a diagnosis of postmodern ways of eating and consuming, a new metaphorization of consumer-capitalism as “tasteless”: We live, basically, in a tasteless world where desires and tastes must be reinvented continuously, and we are trapped in the tastelessness of this same world, caught in the matrix of consumption, whatever we do.
TidsskriftLIR Journal
Udgave nummer3
Sider (fra-til)66-77
Antal sider11
StatusUdgivet - 10 dec. 2013


  • politik
  • forbrug