The Media Landscape Under Threat: Navigating the Need for Change by Applying an Anthropological Approach

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Abstract

While newspaper subscriptions are plummeting and advertising revenues move from content providers to search engines, media houses struggle to adapt and to build new capabilities in order to adapt to emerging consumer practices. Drawing on an on-going research with regional media houses and with news-consuming young families with kids in the countryside of Denmark, I investigate the perception of local media within the broader spectrum of news consumption. How is the term ‘news’ understood? How does materiality play into this understanding? And how is the newspaper production reproducing contested meanings of „news”?
OriginalsprogEngelsk
TitelEPIC : Proceedings of Ethnographic Praxis in Industry Conference
Antal sider10
ForlagAmerican Anthropological Association
Publikationsdato2015
Sider222-234
StatusUdgivet - 2015

Emneord

  • medier og medieteori
  • nyheder

Citationsformater