The rhetorical strategies of Danish TV advertising: a study of the first fifteen years with special emphasis on genre and irony

Publikation: Bog/antologi/rapport/Ph.d. afhandling › Bog › Forskning › peer review

Originalsprog	Engelsk

Udgivelsessted	[Kbh.]
Forlag	Copenhagen Business School Press
Udgave	1. udgave
Antal sider	341
ISBN (Trykt)	8759382279
Status	Udgivet - 2004

Citationsformater

@book{9a36476e8fca425ebab4a36f9694f02c,

title = "The rhetorical strategies of Danish TV advertising: a study of the first fifteen years with special emphasis on genre and irony",

keywords = "ironic selling propositions, isp",

author = "Andersen, \{Lars Pynt\}",

year = "2004",

language = "English",

isbn = "8759382279",

series = "Ph.D-serie",

publisher = "Copenhagen Business School Press",

edition = "1. udgave",

}

TY - BOOK

T1 - The rhetorical strategies of Danish TV advertising

T2 - a study of the first fifteen years with special emphasis on genre and irony

AU - Andersen, Lars Pynt

PY - 2004

Y1 - 2004

KW - ironic selling propositions

KW - isp

M3 - Book

SN - 8759382279

T3 - Ph.D-serie

BT - The rhetorical strategies of Danish TV advertising

PB - Copenhagen Business School Press

CY - [Kbh.]

ER -