Top-of-Mind Awareness analysis in 5 Danish cities: Cognitive image forming factors, development over time and age and gender dependance

Ole Have Jørgensen; Rune Thorbjørn Jason Clausen

Top-of-Mind Awareness analysis in 5 Danish cities: Cognitive image forming factors, development over time and age and gender dependance

Program for Creative Business og Sustainable Development

Publikation: Bidrag til bog/antologi/rapport › Abstrakt i proceeding › peer review

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Abstract

The aim of this study is to get a better understanding of the cognitive city image forming factors among peopleliving outside the actual cities, their development over time and their age and gender dependance

Originalsprog	Engelsk
Titel	7th Annual Conference of the International Place Branding Association (IPBA)
Redaktører	Cecilia Cassinger, Olga Rauhut Kompaniet, Lisa Källström, Ola Thufvesson
Antal sider	1
Forlag	International Place Branding Association
Publikationsdato	18 okt. 2023
Sider	63
ISBN (Trykt)	9789180398695
Status	Udgivet - 18 okt. 2023
Begivenhed	7th Annual conference of International place branding association - Lund University, Helsingborg, Sverige Varighed: 18 okt. 2023 → 20 jan. 2024 Konferencens nummer: 7 https://easychair.org/cfp/IPBA2023

Konference

Konference	7th Annual conference of International place branding association
Nummer	7
Lokation	Lund University
Land/Område	Sverige
By	Helsingborg
Periode	18/10/23 → 20/01/24
Internetadresse	https://easychair.org/cfp/IPBA2023

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IPBA-2023_Book-of-abstracts

https://placebranding.org/wp-content/uploads/2023/11/IPBA-2023_Book-of-abstracts.pdf

Citationsformater

Jørgensen, O. H., & Clausen, R. T. J. (2023). Top-of-Mind Awareness analysis in 5 Danish cities: Cognitive image forming factors, development over time and age and gender dependance. I C. Cassinger, O. Rauhut Kompaniet, L. Källström, & O. Thufvesson (red.), 7th Annual Conference of the International Place Branding Association (IPBA) (s. 63). International Place Branding Association. https://placebranding.org/wp-content/uploads/2023/11/IPBA-2023_Book-of-abstracts.pdf

Jørgensen, Ole Have ; Clausen, Rune Thorbjørn Jason. / Top-of-Mind Awareness analysis in 5 Danish cities: Cognitive image forming factors, development over time and age and gender dependance. 7th Annual Conference of the International Place Branding Association (IPBA). red. / Cecilia Cassinger ; Olga Rauhut Kompaniet ; Lisa Källström ; Ola Thufvesson. International Place Branding Association, 2023. s. 63

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title = "Top-of-Mind Awareness analysis in 5 Danish cities: Cognitive image forming factors, development over time and age and gender dependance",

abstract = "The aim of this study is to get a better understanding of the cognitive city image forming factors among peopleliving outside the actual cities, their development over time and their age and gender dependance",

keywords = "marketing, place and city branding, top of mind awareness",

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editor = "Cecilia Cassinger and \{Rauhut Kompaniet\}, Olga and Lisa K{\"a}llstr{\"o}m and Ola Thufvesson",

booktitle = "7th Annual Conference of the International Place Branding Association (IPBA)",

publisher = "International Place Branding Association",

note = "7th Annual conference of International place branding association, IPBA ; Conference date: 18-10-2023 Through 20-01-2024",

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Jørgensen, OH & Clausen, RTJ 2023, Top-of-Mind Awareness analysis in 5 Danish cities: Cognitive image forming factors, development over time and age and gender dependance. i C Cassinger, O Rauhut Kompaniet, L Källström & O Thufvesson (red), 7th Annual Conference of the International Place Branding Association (IPBA). International Place Branding Association, s. 63, 7th Annual conference of International place branding association, Helsingborg, Sverige, 18/10/23. <https://placebranding.org/wp-content/uploads/2023/11/IPBA-2023_Book-of-abstracts.pdf>

Top-of-Mind Awareness analysis in 5 Danish cities: Cognitive image forming factors, development over time and age and gender dependance. / Jørgensen, Ole Have ; Clausen, Rune Thorbjørn Jason.
7th Annual Conference of the International Place Branding Association (IPBA). red. / Cecilia Cassinger; Olga Rauhut Kompaniet; Lisa Källström; Ola Thufvesson. International Place Branding Association, 2023. s. 63.

Publikation: Bidrag til bog/antologi/rapport › Abstrakt i proceeding › peer review

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T1 - Top-of-Mind Awareness analysis in 5 Danish cities: Cognitive image forming factors, development over time and age and gender dependance

AU - Jørgensen, Ole Have

AU - Clausen, Rune Thorbjørn Jason

N1 - Conference code: 7

PY - 2023/10/18

Y1 - 2023/10/18

N2 - The aim of this study is to get a better understanding of the cognitive city image forming factors among peopleliving outside the actual cities, their development over time and their age and gender dependance

AB - The aim of this study is to get a better understanding of the cognitive city image forming factors among peopleliving outside the actual cities, their development over time and their age and gender dependance

KW - marketing

KW - place and city branding

KW - top of mind awareness

M3 - Abstract in proceeding

SN - 9789180398695

SP - 63

BT - 7th Annual Conference of the International Place Branding Association (IPBA)

A2 - Cassinger, Cecilia

A2 - Rauhut Kompaniet, Olga

A2 - Källström, Lisa

A2 - Thufvesson, Ola

PB - International Place Branding Association

T2 - 7th Annual conference of International place branding association

Y2 - 18 October 2023 through 20 January 2024

ER -

Top-of-Mind Awareness analysis in 5 Danish cities: Cognitive image forming factors, development over time and age and gender dependance

Abstract

Konference

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