Abstract
Abstract. Managers in the Tourism industry in Southern Denmark are reluctant to embark on the voyage towards digital transformation. This paper shows, based on a minor survey and interviews with key partners, what the structural and cul-tural obstacles are, that brings about this hesitancy. The authors focus on the in-ability of the management to visualise the transition as well as imagining the next step. They also suggest a story-based maturity matrix as well as a competence development programme to bring the region of Southern Denmark closer to be-coming a Smart Tourism Destination.
| Originalsprog | Engelsk |
|---|---|
| Publikationsdato | mar. 2019 |
| Status | Udgivet - mar. 2019 |
| Begivenhed | LION-APP Conference, Trento, Italy: Machine Learning and Intelligent Optimization Applied to Tourism and Hospitality - Sociale Opera House, Trento, Italien Varighed: 5 jul. 2019 → 9 jul. 2019 https://lion-app.org/index.html |
Konference
| Konference | LION-APP Conference, Trento, Italy |
|---|---|
| Lokation | Sociale Opera House |
| Land/Område | Italien |
| By | Trento |
| Periode | 05/07/19 → 09/07/19 |
| Internetadresse |
Emneord
- Medier, kommunikation og sprog
- Big Data
- Digital Maturity Matrix
- Smart Tourism Destination