Unpacking Nordic branding: the value regimes of Nordicness

Lars Pynt Andersen; Frank Lindberg; Jacob Östberg

doi:10.1108/JPMD-12-2019-0113

Unpacking Nordic branding: the value regimes of Nordicness

Lars Pynt Andersen, Frank Lindberg, Jacob Östberg

Publikation: Bidrag til tidsskrift › Tidsskriftsartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Journal of Place Management and Development
Vol/bind	14
Udgave nummer	3
Sider (fra-til)	362-378
ISSN	1753-8335
DOI	https://doi.org/10.1108/JPMD-12-2019-0113
Status	Udgivet - 2021
Udgivet eksternt	Ja

Emneord

Erhvervsliv, handel og økonomi
Branding
Nordiskhed

Adgang til dokumentet

10.1108/JPMD-12-2019-0113

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PDF fra Nord Universitet postprint

Citationsformater

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DO - 10.1108/JPMD-12-2019-0113

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