Why most Brand Manuals fail when it comes to defining Brand Colors: and how to determine acceptable Color Deviations for specific Brand Colors

Michael Abildgaard Pedersen

Medieproduktion og ledelse

IARIGAI: The International Association of Research Organizations for the Information, Media and Graphic Arts Industries

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2018
Reality Check: What to expect when buying different print products for a campaign. brand Color reproduction across print substrates and technologies.
Abildgaard, M., 5 okt. 2018, Proceedings of the 45th International Research Conference of iarigai: Warsaw, Poland, October 2018. Gane, P. & Ridgway, C. (red.). Darmstadt: International Association of Research Organizations for the Information, Media and Graphic Arts Industries, Bind XLV(V). s. 27-35 9 s. (Advances in Print and Media Tecnology, Bind 45).
Publikation: Bidrag til bog/antologi/rapport › Konferenceartikel i proceeding › peer review

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