Road To Funding: Online Game Pitching for Investors & Publishers

  • Fyhn, B. H. (Other role)
  • Fedor van Herpen (Introductory speaker)
  • Jay Powell (Introductory speaker)
  • Jesper Helleskov Sørensen (Other role)
  • Glaser, H. V. H. (Introductory speaker)

Activity: Talk or presentation typesLecture or presentation


Looking for funding for your game?
Up to date with pitching online and staying competitive?
The talk will focus on how game ideas and businesses are pitched in a clear way with a focus on what works, and what should be avoided online.

> How to stand out, now that you need to compete with the entire world
> How to make a remarkable and memorable virtual connection to your potential business partners
> How to get off the beaten track and try a new approach for finding an investor or publisher

Sign up via the link above!
The event is free!

2020 hasn’t really made it easier to create connections and establish valuable relations with investors or publishers. In the current situation where most business meetings occur online, the nature of the communication changes how your game ideas and business are properly presented for future partners.

The Road to Funding initiative is a series of talks and workshops that help you and other game developers stay ahead of the game, now that the game industry’s digital transformation has increased competition exponentially.

About the presenters
>>>Jay Powell
Over the past 20 years, Jay has negotiated and closed countless deals for licensing, development, and distribution. Since 2010 he has built The Powell Group into a firm that tracks 4,000 developers and another 750+ publishers globally. In 2018 he founded the "IndieGameBusiness" initiative which produces both a weekly podcast and hosts multiple virtual business conferences each year. Most recently he has partnered with two other longstanding game business experts to launch Game Sentinel, a B2B portal focused exclusively on connecting Buyers and Sellers in professional game development and publishing.
As one of the few experts in the industry who has approached growth from a publisher, developer, and licensor side of the table he approaches each opportunity and challenge with experience from each angle. Now with The Powell Group, he has the opportunity to work with a fantastic team and pass that knowledge along to others in the industry.

>>> Fedor van Herpen
Fedor van Herpen is one of the founders of MeetToMatch, the most used event and networking platform in the games industry worldwide. With over 12 years of experience in the games industry, Fedor has been able to connect game developers to the right partners, such as publishers and investors. These connections have been established over the MeetToMatch platform, but also as active matchmaking services done over personal introductions, having resulted in publishing agreements and investments.
Seeing hundreds of developers pitching each year, and speaking with many publishers and investors on their pitch requirements, Fedor is able to provide tips and tricks for a great game pitch and share valuable insights on how to stand out in a world where virtual pitching has become the standard.
Period16 Feb 2021
Held atAalborg University, Denmark
Degree of RecognitionInternational


  • technology, engineering and IT
  • business community, trade and economy
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