This podcast explores the width and depth of the huge commercialization rates characterizing the business of sports in recent decades while attempting to give answers about the future development within the realm of the sports business landscape. Andy Dallin and Dave Almy engage in a sports business dialogue with Kenneth Cortsen and they set the stage for a relevant discussion about future commercial trends in sports and how these may affect disciplines like market differences across sports and international borders, sponsorship, branding, fan engagement, media deals and innovative approaches to business development in sports.
Andy and Dave own and run the sports business consulting agency ADC Partners. Andy and Dave share a long journey of mutual sports business experiences and hold much expertise regarding the commercial trends in the sports industry. They have worked for and with major league teams, been adjunct professors and also touched ground with brands that apply sports as a promotional platform.