This podcast looks into the discipline of sports branding. In the podcast, Professor Nola Agha from University of San Francisco's Sport Management Master's Program talks with Kenneth Cortsen from UCN about how sports branding has evolved over time and what sets it apart from branding in other industries. The dialogue dives into the concept of 'hybrid sports branding', how sports branding has become more interactive in nature and also takes a look at future trends of sports branding.
Kenneth Cortsen works as an elite soccer coach in Aalborg BK in his native Denmark while being the Co-Founder of the Sports Management Program at UCN where he teaches and does research in various areas of the business of sports, e.g. sports branding. He is also a Visiting Professor at the University of San Francisco where he provides international angles on sports management. Finally, he consults and lectures for clients in the sports industry across international borders.