In this sports business podcast, Kenneth Cortsen talks with Assistant General Manager Kirk Lacob from the Golden State Warriors about the journey of building a world class basketball powerhouse and how managerial efforts may influence the ability to sustain the level of success. Kirk Lacob touches upon the importance of the willingness to win and constantly wanting to do better on and off the playing field. The winning culture of the Golden State Warriors and Kirk Lacob's experiences provide great #SportsBiz insights into the DNA of a premium global sports brand and also dive into the organization's investment in Esports and establishing a new venue in downtown San Francisco.