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Donna Isabella Caroline Sundbo

PhD in business economics, Associate professor, Project manager


Research activity per year

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Personal profile


I am researcher and project leader for the Leisure Management education in the Center for Management and Experience Design at University College Absalon. I have been a member of the education committee for several years. I have earlier taught a number of different courses and in different areas, including bachelor-workshops, research methods, food experiences and tourism. Research and developmentwise, I focus on experience economy and service, and theoretical research within these areas. Empirically I am focusing on food and foodstuffs, and have worked with local food and with developing food experiences. I am also focusing on tourism including tourism experiences.

I have been one of the main forces behind the initiation and development of the research and development environments at the Center for Management and Experience Design. Earlier I have also worked with quality insurance of the education. In addition, I have been one of the main forces behind a grand revision of the order of studies for the Leisure Management education.



Linguistic competences:
Language: Danish
Level: Native speaker
Language: English
Level: Native speaker
Language: Swedish
Level: Negotiation level
Language: Norwegian
Level: Experienced
Language: French
Level: Experienced

Organisational unit competences:
Project management: Several years of experience
Networking: Several years of experience
Fundraising: Several years of experience
Administration: Some experience
Management: Some experience
Administration: Several years of experience
Coordinator: Professional
Teaching: Professional

Work areas

Primary work areas:

Researcher in food, experiences, tourism, service, innovation and experience economy. Project manager of research and development projects. Conducts research and development. Cooperater with various businesses and organisations in various external relations. Teaches. Revising the order of studies for the bachelor in leisure management. Previously head of research for the Leisure Management education in the Center for Management and Experience Design.


Education/Academic qualification

PhD, Roskilde University

Award Date: 18 Jun 2012


Award Date: 1 Mar 2012

Anthropology, Master, University of Sussex

Award Date: 31 Aug 2007

Bachelor, University of Copenhagen

Award Date: 30 Jun 2006


Post doc på Roskilde Universitet, Roskilde University

1 Feb 20141 Sep 2017

Post doc i GRO, Roskilde University

1 Apr 2012 → …

Post doc i ServicePlatform, Roskilde University

1 Apr 20121 Aug 2013


  • case studies
  • diet
  • documentation
  • innovation
  • research
  • contracting
  • philosophy of science
  • organization development
  • management
  • brugerinddragelse
  • analysis
  • management
  • marketing
  • quality assurance
  • method
  • user driven innovation
  • sustainability
  • product development
  • business community, trade and economy
  • interview
  • culture
  • research designs, theory and method
  • marketing
  • innovation and entrepreneurship
  • qualitative method
  • organization theory
  • economics
  • implementation
  • management, organizational development and innovation
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