Gry Høngsmark Knudsen

Research Outputs

Research output per year 2005 2013 2014 2015 2022

• 10 Conference contribution to proceeding
• 9 Journal article
• 6 Contribution to book/anthology
• 6 Other
• 13 More
  • 4 Abstract
  • 2 Book
  • 2 Paper
  • 2 Poster
  • 1 Comment/debate
  • 1 Contribution to digital media
  • 1 PhD

Research output per year

Research output per year

Search results

• 2022

  Frozen – a case of unintentional purpose marketing

  Knudsen, G. H. & Andersen, L. P., 16 May 2022.

  Research output: Contribution to conference without a publisher/journal › Paper › Research › peer-review

• Motives Triggering Engagement with Online Consumers

  Taklo, L. V., Petersen, N. H. & Knudsen, G. H., 1 Nov 2022, p. 1-2. 2 p.

  Research output: Contribution to conference without a publisher/journal › Abstract › Research › peer-review
• 2021

  Corona forstærker digitaliseringen på alle niveauer

  Petersen, N. H. & Knudsen, G. H., 8 May 2021, Jyske Fynske Medier.

  Research output: Other contribution › Contribution to digital media

  Open Access

• Hard Work: Unanticipated Collaboration in Co-creation Processes

  Knudsen, G. H. & Antorini, Y. M., Oct 2021, In: Journal of the Association for Consumer Research. 6, 4, p. 435-446

  Research output: Contribution to journal › Journal article › Research › peer-review
• 2020

  Aktør: Vi skal satse mere på praksisnær forskning

  Knudsen, G. H., Kjaer, P., Hansen, T. I., Viskum, U. & Dahl, P. S., May 2020, In: Altinget.

  Research output: Contribution to journal › Comment/debate

  Open Access

• Changing Masculinity, One Ad at a Time.

  Knudsen, G. H. & Andersen, L. P., 31 Jul 2020, In: Westminster Papers in Communication and Culture. 15(2), 2, p. 63–78

  Research output: Contribution to journal › Journal article › Research › peer-review

  Open Access

  • Masculinity 100%
  • Conversation 16%

• Firestorms on Social Media: Corporate Communities on Social Media

  Knudsen, G. H. & Lemmergaard, J., 2020.

  Research output: Contribution to conference without a publisher/journal › Paper › Research › peer-review
• 2019

  Exploring the mediatization of organizational communication by religious communities in digital media

  Knudsen, G. H. & Nielsen, M. V., Oct 2019, In: MedieKultur : Journal of media and communication research. 35, 66, p. 101-121

  Research output: Contribution to journal › Journal article › Research › peer-review

  Open Access

  • Religious Communities 100%
  • Religious Community 100%
  • Research Projects 33%
  • Data Collection 33%
  • Digital Media 33%

• Gender as a Critical Perspective in Marketing Practice

  Dobscha, S. & Knudsen, G. H., 1 Dec 2019, The Oxford Handbook of Consumption.

  Research output: Chapter in Book/Report/Conference proceeding › Contribution to book/anthology › Research › peer-review

  • Stereotypes 100%
  • Negative Stereotype 100%
  • Textbook 50%
  • Practitioners 50%

• Playing with Fandom

  Knudsen, G. H., Hjort, M. F. & Blaser, L., Oct 2019, In: MedieKultur. 35, 66, p. 18-36

  Research output: Contribution to journal › Journal article › Research › peer-review

  Open Access

  • Fandom 100%
  • Intertextuality 33%
  • Nostalgia 33%
• 2018

  Ethical issues when dealing with consumer data

  Grønning, A. H. & Knudsen, G. H., 15 Nov 2018.

  Research output: Contribution to conference without a publisher/journal › Abstract › Research › peer-review

• Hvordan er Amazon blevet så gigantisk?

  Knudsen, G. H., 20 May 2018

  Research output: Other contribution › Other › Communication

  Open Access

• Methodological approaches to media context and future directions

  Jørgensen, R. H. & Knudsen, G. H., 13 Sep 2018.

  Research output: Contribution to conference without a publisher/journal › Abstract › Research › peer-review
• 2017

  Collective consumer-brand phenomena

  Knudsen, G. H., 2017, Brand Theories: Perspectives on brands and branding. Bertilson, J. & Tarnovskaya, V. (eds.). Lund: Student litteratur AB- Lunds universitet

  Research output: Chapter in Book/Report/Conference proceeding › Contribution to book/anthology › Research › peer-review

• Discourses of Technology: Consumer Imagination and the Rejection of Google Glass

  Sommer, J. K. & Knudsen, G. H., Jul 2017.

  Research output: Contribution to conference without a publisher/journal › Poster › Research › peer-review
• 2016

  Dodge's last stand? Or, who buy cars these days?

  Knudsen, G. H., 2016, Consumer Behaviour: A European Perspective. Solomon, M., Bamossy, G., Askegaard, S. & Hogg, M. (eds.). 6 ed. Pearson Longman

  Research output: Chapter in Book/Report/Conference proceeding › Contribution to book/anthology › Research › peer-review

• Feed the dogs: A case of humanitarian communication in social media

  Knudsen, G. H. & Bajde, D., 2016, In: MedieKultur: Journal of media and communication research.

  Research output: Contribution to journal › Journal article › Research › peer-review
• 2015

  Affectual Assemblages: Consumption Text and Market Emergence

  Kjeldgaard, D. & Knudsen, G. H., 2015, NA - Advances in Consumer Research. Diehl, K. & Yoon, C. (eds.). Association for Consumer Research, Vol. 43.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution to proceeding › peer-review

• Consumer Creativity shaping the Collective Imaginations

  Knudsen, G. H., 12 Feb 2015, Winter AMA Marketing Educators Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution to proceeding › peer-review

• Digital Consumer Response: Outline of a Theory

  Knudsen, G. H., 19 Jun 2015, 10th Consumer Culture Theory Conference.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution to proceeding › peer-review

• The discourse of Big Data in marketing: ‘scientification’ of marketing research and what should the interpretive community do about it?

  Knudsen, G. H. & Kjeldgaard, D., 2015, Proceedings of the 8th EIASM Workshop on Interpretive Consumer Research.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution to proceeding › peer-review

• The peril of pink bricks: Gender ideology and LEGO Friends

  Kuever, E. & Knudsen, G. H., 19 Jun 2015.

  Research output: Contribution to conference without a publisher/journal › Poster › Research › peer-review
• 2014

  Big Data in Consumer Culture Research

  Knudsen, G. H. & Kjeldgaard, D., 29 Jun 2014, Consumer Culture Theory.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution to proceeding › peer-review

• Big data – kan vi bruge dem i den kvalitative marketingforskning?

  Knudsen, G. H., 20 Jun 2014

  Research output: Other contribution › Other › Research › peer-review

• Distance breached or distance transformed? Dilemmas of simulated and banal closeness in humanitarian communication

  Bajde, D. & Knudsen, G. H., 2014.

  Research output: Contribution to conference without a publisher/journal › Abstract › Research › peer-review

• Fifty Shades a way readers put sex back in their lives

  Knudsen, G. H., 1 Apr 2014

  Research output: Other contribution › Other › Research › peer-review

• Marketing Legitimizing Trash: Fifty Shades of Grey and the Mainstreaming of Porn for Women

  Knudsen, G. H., 27 Jun 2014, Consumer Culture Theory, Helsinki, Finland, 26/06/2014.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution to proceeding › peer-review

• Online Reception Analysis: Big Data in Qualitative Marketing Research

  Knudsen, G. H. & Kjeldgaard, D., Nov 2014, Consumer Culture Theory. Schouten, J., Martin, D. & Belk, R. (eds.). Emerald Group Publishing, Vol. 16.

  Research output: Chapter in Book/Report/Conference proceeding › Contribution to book/anthology › Research › peer-review

• Reading for Effect

  Knudsen, G. H., 26 Jun 2014, Gender, Market and Consumer Behavior.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution to proceeding › peer-review

• Strategic serendipity: How one organization planned for and took advantage of unexpected communicative opportunities

  Knudsen, G. H. & Lemmergaard, J., 28 Aug 2014, In: Culture and Organization. 20

  Research output: Contribution to journal › Journal article › Research › peer-review
• 2013

  CSR in Social Media

  Knudsen, G. H. & Lemmergaard, J., Jun 2013, Corporate Communication International.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution to proceeding › peer-review

• Is being opposed to fur childish when eating eggs and wearing leather shoes? CSR communication on social media

  Lemmergaard, J. & Knudsen, G. H., 17 Jun 2013, ICA pre-conference 2013; CSR and Communication.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution to proceeding › peer-review

• Målgrupper og segmenter

  Knudsen, G. H. & Kjeldgaard, D., 2013, Markedskommunikation i praksis.

  Research output: Chapter in Book/Report/Conference proceeding › Contribution to book/anthology › Research › peer-review

• Porno er mange ting og kan bruges til mange ting

  Knudsen, G. H., 19 Dec 2013

  Research output: Other contribution › Other › Communication

• Sydfynsk gangnam style contra new standards: Hvorfor vi elsker sydfyn-style, men hader Danske Banks New Standards

  Knudsen, G. H., 25 Jun 2013

  Research output: Other contribution › Other › Communication

• TO DO, OR NOT TO DO - organisationens liv på de sociale medier

  Knudsen, G. H. & Lemmergaard, J., 2013, In: Ledelse og Uddannelse.

  Research output: Contribution to journal › Journal article › Communication
• 2012

  Digital Insights: Digital Consumer-Response to Advertising

  Knudsen, G. H., 2012

  Research output: Thesis › PhD › Research › peer-review

• Man's Last Stand! Dialogue and Polysemy in Advertising Reception

  Knudsen, G. H., 2012, In: Advertising & Society Quarterly.

  Research output: Contribution to journal › Journal article › Research › peer-review

• Om mink og hygge

  Knudsen, G. H., Apr 2012

  Research output: Other contribution › Other › Communication
• 2011

  Consumption Practices as Marketplaces Resources – the Case of Women’s DIY

  Kjeldgaard, D., Askegaard, S. & Knudsen, G. H., 2011, 6th Consumer Culture Theory Conference, Northwestern University , Chicago, United States, 07/07/2011.

  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution to proceeding › peer-review
• 2008

  Romantikkens maskuline kunstnerideal

  Knudsen, G. H., 2008, Romatikkens verden. Høiris, O. & Ledet, T. (eds.). Aarhus Universitetsforlag

  Research output: Chapter in Book/Report/Conference proceeding › Contribution to book/anthology › Communication
• 2007

  Rejsen til månen: - Maskulinitet itale sat i kunsten

  Knudsen, G. H., 2007, In: KONTUR - tidsskrift for kulturstudier.

  Research output: Contribution to journal › Journal article › Research › peer-review
• 2005

  Midtvestkunst

  Knudsen, G. H., 2005, Herning Kunstmuseum.

  Research output: Book/Report/clinical guidelines › Book › Communication

• Something to Love

  Knudsen, G. H., 2005

  Research output: Book/Report/clinical guidelines › Book › Communication