Lars Pynt Andersen

Research Outputs

Research output per year 1997 2001 2024 2024

• 16 Journal article
• 7 Contribution to book/anthology
• 6 Book
• 4 Abstract
• 10 More
  • 3 Other
  • 2 Paper
  • 1 Report
  • 1 Poster
  • 1 Contribution to newsletter, magasine
  • 1 Newspaper article
  • 1 Contribution to digital media

Research output per year

Research output per year

Search results

• 2024

  Brandingstrategi, funktion, følelse og kulturel innovation

  Andersen, L. P. & Knudsen, G. H., 1 Apr 2024, 1 ed. København: Samfundslitteratur. 219 p.

  Research output: Book/Report/PhD thesis › Book › Education

• Couplehood: hvordan mennesker med demens og deres nære genforhandler deres ’vi’ gennem besøg på langelandsfortet

  Bønnelycke, J., Mau, M. R., Christiansen, P. K., Andersen, L. P. & Peoples, H., 2024.

  Research output: Contribution to conference without a publisher/journal › Abstract › Research › peer-review

• Ethical dilemmas of economics and financial literacy in social science education

  Christensen, A. S., Andersen, L. P. & Gaarsmand, A. M., 2024, p. 18. 11 p.

  Research output: Contribution to conference without a publisher/journal › Abstract › Research › peer-review

  Open Access

• Exploring dilemmas in financial literacy education, -private actors in public schools

  Gaarsmand, M., Christensen, A. S. & Andersen, L. P., 11 Apr 2024.

  Research output: Contribution to conference without a publisher/journal › Abstract › Research › peer-review

• Medborgerskab og demens - inkluderende lokalsamfund for mennesker med demens: Opsummering af et forskningsprojekt i samarbejde mellem Langeland Kommune og UCL Erhvervsakademi og Professionshøjskole (UCL) 2022-2024

  Peoples, H., Andresen, M., Christiansen, P. K., Andersen, L. P., Mau, M. R., Bønnelycke, J., Jeppesen, M. K., Jakobsen, M. M., Gholamian, J. F., Mølgaard, M., Bendix-Olsen, K., Lauridsen, S. T., Mosegaard, C. K., Rasmussen, M., Stavad, S. N., Siglev, T. & Stougaard, M. S., 2024, UCL Erhvervsakademi og Professionshøjskole. 15 p.

  Research output: Book/Report/PhD thesis › Report › Communication

  Open Access

  File
  14 Downloads (Pure)

• Negotiating (plant-based) milk in the media: discourses of sustainability, health, and lifestyle

  Krogager, S. G. S., Bredahl Jessen, I., Roslyng, M. M. & Andersen, L. P., 2 Apr 2024.

  Research output: Contribution to conference without a publisher/journal › Abstract › Research › peer-review

• Øjeblikkets resonans: Sociomateriel forbindelsesskabelse gennem museumsbesøg for mennesker med demens og pårørende

  Bønnelycke, J., Christiansen, P. K., Mau, M. R., Andersen, L. P. & Peoples, H., 2024.

  Research output: Contribution to conference without a publisher/journal › Poster › Research › peer-review
• 2023

  Ikke mere sustainababble, tak: Superlækre maskboller og spændende cashewbrandy: Den ultimativt bæredygtige branding er sandsynligvis bare bedre branding.

  Andersen, L. P., 14 Dec 2023, In: K-forum.

  Research output: Contribution to journal › Contribution to newsletter, magasine

  Open Access
• 2022

  Frozen – a case of unintentional purpose marketing

  Knudsen, G. H. & Andersen, L. P., 16 May 2022.

  Research output: Contribution to conference without a publisher/journal › Paper › Research › peer-review

• Utopian Noir: Borgen viewed in Denmark and the UK

  Andersen, L. P., Kjeldgaard, D. & Bjerregaard, S., 2022, The Scandinavian Invasion: Nordic Noir and Beyond. McCulloch, R. & Proctor, W. (eds.). Oxford, UK: Peter Lang, p. 181-200 19 p.

  Research output: Chapter in Book/Report/Conference proceeding › Contribution to book/anthology › Research › peer-review
• 2021

  16 New case studies of advertising

  Andersen, L. P., 2021, Strategic Advertising Management. Percy, L. & Rosenbaum-Elliott, R. (eds.). 6 ed. Oxford University Press

  Research output: Chapter in Book/Report/Conference proceeding › Contribution to book/anthology › Education

• Unpacking Nordic branding: the value regimes of Nordicness

  Andersen, L. P., Lindberg, F. & Östberg, J., 2021, In: Journal of Place Management and Development. 14, 3, p. 362-378

  Research output: Contribution to journal › Journal article › Research › peer-review
• 2020

  Changing Masculinity, One Ad at a Time.

  Knudsen, G. H. & Andersen, L. P., 31 Jul 2020, In: Westminster Papers in Communication and Culture. 15(2), 2, p. 63–78

  Research output: Contribution to journal › Journal article › Research › peer-review

  Open Access

  • Narrative 100%
  • Masculinity 100%
  • Toxic Masculinity 75%
  • slogan 50%
  • Discourse 25%

• Heroes of Nordic masculinity in consumer culture mythology

  Andersen, L. P., 2020, In: Akademisk kvarter. 20

  Research output: Contribution to journal › Journal article › Research › peer-review
• 2019

  Nordic Branding: An Odyssey into the Nordic Myth Market

  Andersen, L. P., Kjeldgaard, D., Lindberg, F. & Östberg, J., 2019, Nordic consumer culture: state, market and consumers. Askegaard, S. & Östberg, J. (eds.). Palgrave Macmillan, p. 213 238 p.

  Research output: Chapter in Book/Report/Conference proceeding › Contribution to book/anthology › Research › peer-review

• Reinvention through Nordicness: values, traditions, and terroir

  Andersen, L. P., Lindberg, F. & Östberg, J., 2019, The Nordic wave in place branding. Cassinger, C., Lucarelli, A. & Gyimóthy, S. (eds.). Edward Elgar Publishing, p. 11-24 13 p.

  Research output: Chapter in Book/Report/Conference proceeding › Contribution to book/anthology › Research › peer-review

• The aestheticization of place, politics and products selling `The Nordic Way of Life'

  Andersen, L. P., 2019, In: Akademisk kvarter. 19

  Research output: Contribution to journal › Journal article › Research › peer-review

  Open Access

  • Way of Life 100%
  • Aestheticization 100%
  • Consumer Culture 33%
  • Periodicals 33%
  • Symbolics 33%
• 2018

  Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality?

  Torp, S. M. & Andersen, L. P., 2018, The Handbook of Organizational Rhetoric and Communication. Wiley

  Research output: Chapter in Book/Report/Conference proceeding › Contribution to book/anthology › Research › peer-review
• 2017

  Brand igennem med jord, vind og vilde urter: new new Nordic branding

  Andersen, L. P., 5 Dec 2017

  Research output: Other contribution › Contribution to digital media

• Når sjofle sjufter renser deres sjæl: guide til den perfekte undskyldning

  Andersen, L. P., 14 Dec 2017, In: K-forum.

  Research output: Contribution to journal › Journal article › Communication

  Open Access

• Tag dine tæsk og gå i skammekrogen: Du tænker måske, at det altid handler om respons, dialog og imødekommenhed, når virksomhedens barometer står på shitstorm?

  Andersen, L. P., 1 Feb 2017, In: Market Magazine. 90, p. 10 15 p.

  Research output: Contribution to journal › Journal article › Communication
• 2016

  Experiential dimensions of TV advertizing: Modeling narrative and non-narrative perceptions

  Andersen, L. P. & Jensen, J. M., 2016, In: Innovative Marketing.

  Research output: Contribution to journal › Journal article › Research › peer-review
• 2015

  Gender and perceptual dimensions of TV-advertising

  Andersen, L. P. & Jensen, J. M., 2015, In: Innovative Marketing.

  Research output: Contribution to journal › Journal article › Research › peer-review
• 2014

  Nordic consumer culture: Context and concept

  Østergaard, P., Linnet, J. T., Andersen, L. P., Kjeldgaard, D., Bjerregaard, S., Weijo, H., Martin, D. M., Schouten, J. W. & Östberg, J., 2014

  Research output: Book/Report/PhD thesis › Book › Research › peer-review
• 2013

  Multimodal cuing of strategic irony

  Andersen, L. P., 2013, The Multimodal Analysis of Television Ads. Pennock-Speck, B. & del-Saz-Rubio, M. (eds.). Valencia: Publications Universitat de Valencia, p. 43-60 17 p.

  Research output: Chapter in Book/Report/Conference proceeding › Contribution to book/anthology › Research › peer-review
• 2012

  Reklame: eller hvordan sætter man sving i bevidstheden?

  Stigel, J., Andersen, L. P., Bonde, A., Jørgensgaard Graakjær, N., Bredahl Jessen, I., Højbjerg, L., Riber Christensen, J. & Ertløv Hansen, O., 2012, Aarhus: Systime. 235 p. (Mærkk - Æstetik og Kommunikation, Vol. 1).

  Research output: Book/Report/PhD thesis › Book › Communication
• 2011

  Tweens - mellem medier og mærkevarer

  Andersen, L. P., 2011, 1. udgave ed. Frederiksberg: Samfundslitteratur. 152 p.

  Research output: Book/Report/PhD thesis › Book › Research › peer-review
• 2008

  Harrys hemmelighed

  Andersen, L. P., 9 Jan 2008, In: K-forum.

  Research output: Contribution to journal › Journal article › Research › peer-review

  Open Access

• The tweens market and responses to advertising in Denmark and Hong Kong

  Andersen, L. P., Tufle, B., Chan, K. & rasmussen, J., 2008, In: Young Consumers.

  Research output: Contribution to journal › Journal article › Research › peer-review
• 2007

  Being Montana: et signalement af vor tids virksomhedskommunikation

  Christensen, L. T., Marcussen, M. & Andersen, L. P., 2007, In: MedieKultur. 42, p. 102-116 15 p.

  Research output: Contribution to journal › Journal article › Research › peer-review

• Har du en tween derhjemme?

  Tufte, B., Andersen, L. P. & Rasmussen, J., 2007, 8 p.

  Research output: Other contribution › Other › Communication

  Open Access

• Tweens and new media in Denmark and Hong Kong

  Andersen, L. P., Tufte, B., Chan, K. & Rasmussen, J., 2007, In: Journal of Consumer Marketing.

  Research output: Contribution to journal › Journal article › Research › peer-review
• 2006

  Ironi som reklamestrategi

  Andersen, L. P., 2006, In: Rhetorica Scandinavica. 2006, 37, p. 34-52 19 p.

  Research output: Contribution to journal › Journal article › Research › peer-review

• Tweens - børn lader sig ikke narre af reklamer

  Pynt Andersen, L., 1 Feb 2006, In: Politiken. p. 5 1 p.

  Research output: Contribution to journal › Newspaper article
• 2004

  Ph.D-serie: The rhetorical strategies of Danish TV advertising

  Andersen, L. P., 2004, 1. udgave ed. 341 p.

  Research output: Book/Report/PhD thesis › Book › Research › peer-review

• The rhetorical strategies of Danish TV advertising: a study of the first fifteen years with special emphasis on genre and irony

  Andersen, L. P., 2004, 1. udgave ed. [Kbh.]: Copenhagen Business School Press. 341 p. (Ph.D-serie, Vol. 14.2004).

  Research output: Book/Report/PhD thesis › Book › Research › peer-review
• 2003

  Ironic Branding? The Concept of Ironic Selling Propositions in Danish TV-ads

  Andersen, L. P., 2003, 6 p.

  Research output: Other contribution › Other › Research › peer-review
• 2001

  Dræb nyhedstrekanten

  Moe, J. B., Andersen, L. P. & Kock, C., 2001, In: Journalisten. 2001, 8, p. 24-25 2 p.

  Research output: Contribution to journal › Journal article › Research › peer-review

• Reklamefilmens indholdsdimensioner: mod en bedre genreforståelse

  Andersen, L. P., 2001, In: Research paper. 33 p.

  Research output: Contribution to journal › Journal article › Communication

• Reklamens form og indhold: En introduktion

  Andersen, L. P., 2001, In: Research paper. 22 p.

  Research output: Contribution to journal › Journal article › Communication

• Reklamens form og indhold

  Andersen, L. P., 2001, Kommunikation, mediaplanlægning og reklamestyring : metoder og modeller. Samfundslitteratur, 35 p.

  Research output: Chapter in Book/Report/Conference proceeding › Contribution to book/anthology › Research › peer-review

• Research paper: Reklamefilmens indholdsdimensioner

  Andersen, L. P., 2001.

  Research output: Contribution to conference without a publisher/journal › Paper › Research › peer-review
• 1997

  Filmdialogens retorik

  Andersen, L. P., 1997, København

  Research output: Other contribution › Other › Research › peer-review