Personal profile
Presentation
Lektor, underviser i bl.a. neuromarketing, adfærdsdesign, digital forretningsforståelse og brug af data. Videre kommunikation og projektledelse.
Projektleder i NeuroLab UCL.
Research and development areas
Biometriske værktøjer og forbrugeradfærd
Praksisnær brug af eye tracking
Competences
Biometriske værktøjer - herunder eye tracking, hjerneskanner og ansigtsmimik
Projektledelse, data, kommunikation og forretningsforståelse
Work areas
Underviser
Projektleder, NeuroLab
Education/Academic qualification
Cand. Merc. International Marketing, University of Southern Denmark
Award Date: 3 Oct 2008
Ba, Business Administration, University of Southern Denmark
Award Date: 1 Jun 2008
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Verdens Bedste CV: Baseret på data fra Eye tracking
Busk, C. K. & Tipsmark, M., 26 Jan 2022, Hovedjægerne. 136 p.Research output: Book/Report/PhD thesis › Book › Education
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Argumenter med data
Tipsmark, M., Kristensen, S. R. B., Fromm, A. (Udvikler) & Bertelsen, J. V. (Udvikler), 1 May 2021, UCL Erhvervsakademi og Professionshøjskole.Research output: Other contribution › Teaching material
Open Access -
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Det gode website - heuristisk evaluering
Kristensen, S. R. B., Tipsmark, M., Fromm, A. (Udvikler) & Bertelsen, J. V. (Udvikler), 2021, UCL Erhvervsakademi og Professionshøjskole.Research output: Other contribution › Teaching material
Open Access -
Emballagens magt: Analyse af forbrugeradfærd i butik
Tipsmark, M. & Larfort, E. H., 30 Jun 2021, 16 p.Research output: Book/Report/PhD thesis › Report › Communication
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DLK - Konverteringsoptimering 3
Pedersen, R. (Principle researcher), Larsen, S. (Co-researcher), Tipsmark, M. (Co-researcher), Christensen, T. B. (Co-researcher), Svendsen, S. (Co-researcher), Greve, S. (Co-researcher) & Jørgensen, A. S. (Principle researcher)
01/03/21 → 01/09/21
Project: Development project/ Innovation
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CV test med eye tracking data
Tipsmark, M. (Principle researcher) & Busk, C. K. (Principle researcher)
01/11/20 → 01/03/21
Project: Other
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Samarbejde mellem Nørgaard Mikkelsen og UCL omkring Rynkeby emballage
Tipsmark, M. (Principle researcher) & Larfort, E. H. (Principle researcher)
23/09/20 → 01/12/21
Project: Development project/ Innovation
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DLK: Content Creation 1
Pedersen, R. (Principle researcher), Tipsmark, M. (Co-researcher), Larsen, S. (Co-researcher), Greve, S. (Co-researcher), Knudsen, G. H. (Co-researcher), Møllebjerg, M. (Co-researcher), Lorentzen, D. J. (Co-researcher), Kristensen, S. R. B. (Co-researcher), Petersen, N. H. (Co-researcher), Christensen, T. B. (Co-researcher) & Jørgensen, A. S. (Principle researcher)
01/08/20 → 01/04/21
Project: Development project/ Innovation
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E-handelskonference for undervisere
Tipsmark, M. (Paricipant), Larsen, S. (Paricipant) & Bæk, M. (Paricipant)
22 May 2023 → 23 May 2023Activity: Participating in or organising an event types › Conference
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E-handels konferencen - Dansk Erhverv
Tipsmark, M. (Other), Larsen, S. (Other) & Bæk, M. (Other)
13 Oct 2022Activity: Other activity types › Other
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B2B e-handel konferencen 2021
Tipsmark, M. (Paricipant) & Larsen, S. (Paricipant)
10 Mar 2021Activity: Participating in or organising an event types › Conference
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Inspari Data Festival
Tipsmark, M. (Paricipant)
18 Mar 2021Activity: Participating in or organising an event types › Conference
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B2B e-handel 2020
Larsen, S. (Paricipant), Tipsmark, M. (Paricipant) & Christensen, C. (Paricipant)
2020Activity: Participating in or organising an event types › Conference