Personal profile
Teaching
Undervisning i Digital Markedsføring og Grøn Innovation ved markedsførringsøkonomi uddannelserne ved UCL Erhvervsakadmi & Profesionshøjskole
Research and development areas
Research in digital commerce, innovation and business development
Research and development areas
Nicolaj Hannesbo Petersen holds a Ph.D. in Business Administration from the University of Southern Denmark. He is currently a full-time researcher and project manager at UCL University College Denmark. With over a decade of experience in strategy, entrepreneurship, and innovation, he has served as a consultant, Head of Innovation & Entrepreneurship Incubation, and advisory board member of Business Hub Fyn. His accolades include recognition from IEEE TEMS for his research contributions, and he has held session chair and keynote speaker roles at various conferences. Nicolaj has extensive editorial experience as a special issue editor, handbook editor, and Co-Editor-in-Chief at the International Journal of Entrepreneurship. He is honored to serve as Editor-in-Chief of the International Journal of Strategic Management and Innovation at IGI Global, contributing to discourse on digitalization, technology, sustainability, internationalization, and entrepreneurship in strategic management and innovation.
Education/Academic qualification
Business Administration, PhD, Network position and identities emerging in interactions within and around a Danish public funded Cluster: Does it Create innovating and internationalizing SMEs?, University of Southern Denmark
Award Date: 22 Jun 2018
Economics and Business Administration, Kandidat, Decision anatomy in entrepreneurial opportunities within Syddansk Teknologisk Innovation, University of Southern Denmark
Award Date: 3 Dec 2013
Business Administration, Bachelor degree, University of Southern Denmark
Award Date: 30 Jun 2011
Positions
Advisory board member, Erhvervshus Fyn
1 Jun 2022 → …
Keywords
- entrepreneurship
- e-business
- user surveys
- marketing
- market communication
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Collaborations and top research areas from the last five years
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Believe it or Not, Change is Good: How Entrepreneurial Universities are Changing the Game for Open Access
Petersen, N. H. & Christiansen, P. K., 28 Nov 2025, 4 p. Open Science Education InstituteResearch output: Other contribution › Contribution to digital media
Open Access -
Disciplined imaging: Learning business model innovation and internationalization through sociocognitive innovation and the blank business model canvas
Petersen, N. H., 12 May 2025, In: EIBAzine – International Business Perspectives. 36, p. 35-44 10 p., 36.Research output: Contribution to journal › Journal article › Research › peer-review
Open AccessFile31 Downloads (Pure) -
Open Science Is Reshaping the World—And Denmark’s Blueprint Is at the Center
Petersen, N. H., 25 Apr 2025, 3 p.Research output: Other contribution › Contribution to digital media
Open AccessFile16 Downloads (Pure) -
Overcoming Innovation and Transformation Blind Spots: A Sensemaking and Practice Approach
Petersen, N. H., 28 Mar 2025, 8 p.Research output: Other contribution › Contribution to digital media
File9 Downloads (Pure) -
Platformication and Growth Hacking: Strategic Models for Global Digital Entrepreneurs
Petersen, N. H., 9 May 2025, 5 p.Research output: Other contribution › Contribution to digital media
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Baltic Ventures Program
Petersen, N. H. (Principle researcher) & Christiansen, P. K. (Principle researcher)
01/08/24 → 01/07/28
Project: Development project/ Innovation
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LBO: Ledelse af bæredygtig omstilling
Toft, K. H. (Principle researcher), Hansen, M. B. (Principle researcher), Larsen, P. (Co-researcher), Graf, S. T. (Co-researcher), Dahler, A. M. (Co-researcher), Rasmussen, H. F. (Co-researcher), Nybye, N. L. (Co-researcher), Petersen, N. H. (Co-researcher) & Jochimsen, A. U. (Co-researcher)
01/07/23 → 31/12/25
Project: Research
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Global Entrepreneuship Week- 48-timers Udfordringen for studerende & iværksætteraspiranter
Petersen, N. H. (Principle researcher), Christiansen, P. K. (Principle researcher), Nielsen, L. C. B. (Co-researcher), Mikkelsen, L. K. L. (Co-researcher), Johansen, M. A. (Co-researcher), Nybye, N. L. (Co-researcher), Gregersen, M. E. (Co-researcher), Bjerregård, S. S. (Co-researcher), Langelund, M. T. (Co-researcher), Andersen, L. P. (Co-researcher) & Nielsen, A. R. (Co-researcher)
03/04/23 → 30/11/23
Project: Development project/ Innovation
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Digital transformation - ledelsesmæssige implikationer af brugen af brokere i forandringsøjemed (Digital transformation and brokerage organizing – a managerial implication perspective)
Søndergaard, B. (Principle researcher) & Petersen, N. H. (Principle researcher)
03/01/22 → 12/12/22
Project: Research
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Handbook of Research on Business Model Innovation Through Disruption and Digitalization
Rasmussen, E. S. (Principle researcher) & Petersen, N. H. (Principle researcher)
01/11/21 → 31/03/23
Project: Research
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Press/Media
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FRA IDÉ TIL BUSINESS - Hvordan arbejder du med processen?
Petersen, N. H. & Christiansen, P. K.
10/01/24
1 Media contribution
Press/Media: Press / Media
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Kronik. Corona forstærker digitaliseringen på alle niveauer
Petersen, N. H. & Knudsen, G. H.
06/05/21 → 08/05/21
3 items of Media coverage
Press/Media: Press / Media
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Klumme. Corona -krisehåndtering gennem forretningsudvikling
Knudsen, G. H. & Petersen, N. H.
08/04/21
1 item of Media coverage
Press/Media: Press / Media
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The 6th Odense IE Workshop
Petersen, N. H. (Chairman)
2 Jun 2025 → 3 Jun 2025Activity: Participating in or organising an event types › Workshop
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Guest lecture on Business Model Innovation and Its Importance
Petersen, N. H. (Guest lecturer) & Arora, S. (Teacher)
17 Sept 2025Activity: Talk or presentation types › Lecture or presentation
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Netværk- og Videndelingsdag
Petersen, N. H. (Arranger), Hjernø, H. V. (Arranger) & Kjærø, A. W. (Arranger)
13 Mar 2025Activity: Participating in or organising an event types › Seminar
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Bæredygtig Fødevareproduktion: ESG fra regnskabsøvelse til styringsredskab Casevirksomhed Naturmælk
Hansen, L. (Arranger), Roulund, R. (Arranger), Iversen, L. B. (Arranger), Krogh, H. S. (Arranger), Hansen, J. H. (Arranger), Buhl, L. (Facilitator), Hede, A. (Arranger), Jespersen, B. P. M. (Arranger) & Petersen, N. H. (Speaker)
25 Apr 2025Activity: Participating in or organising an event types › Seminar
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Baltic Journal of Management (Journal)
Crammond, R. (Editor), Liubertė, I. (Editor) & Petersen, N. H. (Editor)
3 Feb 2025 → 2026Activity: Publication peer-review and editorial work types › Reviewer/editor of journal
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