Research output per year
Research output per year
Personal profile
Presentation
I currently enjoy being responsible for managing the project portofolio within business research and development at UCL University College, Denmark in Odense.
My expertise is within digital marketing and e-commerce and I am striving to build up knowledge within conversion rate optimization through research and developement projects in cooporation with externals. In my current study I am doing an eye-tracking study of m-commerce design usability attributes that influence the online buying behavior within the baby industry.
Certified in Python Programming and Artificial Intelligence
Education/Academic qualification
Cand.it - kommunikation og organisation, Speciale i Shadow IT, Aarhus University
Positions
Head of Research Business, UCL University College
2019 → 2020
Forfatter, Hans Reitzels Forlag
2018 → …
Head of Research Center E-commerce, UCL University College
2018 → 2019
Head of Research Centre E-commerce, Erhvervsakademi Lillebælt
2017 → 2018
Næstformand Odense Investor Netværk, OIN: Investornetværk
1 Jul 2015 → …
External Lecturer at EAL
2014 → 2017
Ejer BodyGlow.dk
2013 → 2015
Keywords
- digitalization
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Managerial Implications of Live Commerce: A Qualitative Case Study in Denmark
Løber, L. B. & Svendsen, S., 2023, Handbook of Research on Business Model Innovation Through Disruption and Digitalization. Rasmussen, E. S. & Petersen, N. H. (eds.). IGI global, p. 298-319Research output: Chapter in Book/Report/Conference proceeding › Contribution to book/anthology › Research › peer-review
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An explorative study of salient usability attributes affecting m-commerce consumer behaviour in a Nordic context
Løber, L. B. & Svendsen, S., 2022, In: Applied Marketing Analytics. 8, 2, p. 206-222Research output: Contribution to journal › Journal article › Research › peer-review
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The Big Picture - Academic writing: The one-hour guide
Svendsen, S. & Løber, L., 17 Aug 2020, 1 ed. Hans Reitzels Forlag. 80 p.Research output: Book/Report/PhD thesis › Book › Education
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Hjernetriggere - analyse af forbrugeradfærd
Tipsmark, M. & Svendsen, S., 1 Jun 2019, 20 p.Research output: Book/Report/PhD thesis › Report › Communication
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Det gyldne overblik: Akademisk opgaveskrivning på 1 time
Svendsen, S., Løber, L. & Wolsgård, L. (Editor), 15 Aug 2018, 3 ed. Hans Reitzel. 80 p.Research output: Book/Report/PhD thesis › Book › Education
Projects
- 7 Finished
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DLK - Konverteringsoptimering 3
Pedersen, R. (Principle researcher), Larsen, S. (Co-researcher), Tipsmark, M. (Co-researcher), Christensen, T. B. (Co-researcher), Svendsen, S. (Co-researcher), Greve, S. (Co-researcher) & Jørgensen, A. S. (Principle researcher)
01/03/21 → 01/09/21
Project: Development project/ Innovation
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M-commerce design usability attributes
Svendsen, S. (Principle researcher)
01/07/20 → 01/07/21
Project: Research
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EECMS: Ensuring Eventual Consistency in Microservices Systems with irreversible transactions
Bromose, K. S. (Principle researcher), Bøgeskov, P. (Principle researcher), Svendsen, S. (Principle researcher) & Jouffroy, J. P. G. (Principle researcher)
27/05/20 → 31/01/23
Project: Research
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SEIGP - Digital TaskForce
Svendsen, S. (Principle researcher) & Møllebjerg, M. (Co-researcher)
01/01/20 → 31/12/20
Project: Development project/ Innovation
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SEIGP - Styrket Erhverv I Gadeplan
Svendsen, S. (Principle researcher), Larsen, S. (Co-researcher), Christensen, C. (Co-researcher), Møllebjerg, M. (Co-researcher), Petersen, N. H. (Co-researcher), Bak, S. (Co-researcher) & Nyborg, L. (Co-researcher)
04/02/19 → 31/12/20
Project: Development project/ Innovation
Press/Media
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UCL's digitale taskforce rykker til Svendborg
11/03/20 → 17/03/20
2 items of Media coverage
Press/Media: Press / Media
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Executives’ Global Network (External organisation)
Svendsen, S. (Member)
2020Activity: Membership types › Member of national network
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Oplæg omkring CRO (conversion rate optimization)
Svendsen, S. (Introductory speaker)
28 Apr 2020Activity: Talk or presentation types › Lecture or presentation
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Oplæg omkring E-handelsstrategi for detailbutikker
Svendsen, S. (Introductory speaker) & Larsen, S. (Introductory speaker)
14 Jan 2020Activity: Talk or presentation types › Lecture or presentation
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Online IEEE Session - Effective Researching with Xplore
Svendsen, S. (Paricipant)
8 Jun 2020Activity: Participating in or organising an event types › Workshop
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Oplæg omkring Digital Kanaler
Svendsen, S. (Introductory speaker) & Hannesbo Petersen, N. (Introductory speaker)
29 Jan 2020Activity: Talk or presentation types › Lecture or presentation