Conflicting Values in CSR Communication: Focusing on Consumer-Oriented CSR Communication

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2017
Getting CSR communication fit: A study of strategically fitting cause, consumers and company in corporate CSR communication
Schmeltz, L., 17 Jan 2017, In: Public Relations Inquiry. 6, 1, p. 47-72 26 p.
Research output: Contribution to journal › Journal article › Research › peer-review

Open Access
2014
Identical or Just Compatible? The Utility of Corporate Identity Values in Communicating Corporate Social Responsibility
Schmeltz, L., 2014, In: Journal of Business Communication. 51, 3, p. 234-258 25 p.
Research output: Contribution to journal › Journal article › Research › peer-review

Open Access
Introducing value-based framing as a strategy for communicating CSR
Schmeltz, L., 2014, In: Social Responsibility Journal. 10, 1, p. 184-206 23 p.
Research output: Contribution to journal › Journal article › Research › peer-review

Open Access
2012
Consumer-oriented CSR communication: Focusing on ability or morality?
Schmeltz, L., 27 Jan 2012, In: Corporate Communications. 17, 1, p. 29-49 21 p.
Research output: Contribution to journal › Journal article › Research › peer-review

Research output