Project Details
Description
A collaboration with the Danish Confederation of Industries
| Status | Finished |
|---|---|
| Effective start/end date | 10/02/10 → 01/12/12 |
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Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
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Getting CSR communication fit: A study of strategically fitting cause, consumers and company in corporate CSR communication
Schmeltz, L., 17 Jan 2017, In: Public Relations Inquiry. 6, 1, p. 47-72 26 p.Research output: Contribution to journal › Journal article › Research › peer-review
Open Access -
Getting CSR Communication Fit – A Mixed Methods Study of Strategically Fitting Cause, Consumers and Company in Corporate CSR Communication: CCI Conference on Corporate Communication 2014
Schmeltz, L., 2014, p. 27.Research output: Contribution to conference without a publisher/journal › Paper › Research › peer-review
Open Access -
Identical or Just Compatible? The Utility of Corporate Identity Values in Communicating Corporate Social Responsibility
Schmeltz, L., 2014, In: Journal of Business Communication. 51, 3, p. 234-258 25 p.Research output: Contribution to journal › Journal article › Research › peer-review
Open Access -
Introducing value-based framing as a strategy for communicating CSR
Schmeltz, L., 2014, In: Social Responsibility Journal. 10, 1, p. 184-206 23 p.Research output: Contribution to journal › Journal article › Research › peer-review
Open Access -
Conflicting Values in Discourses of Social Responsibility: Essays on Consumer-Oriented CSR Communication
Schmeltz, L., 2012, Aarhus: Aarhus University, Business and Social Sciences, Department of Business Communication. 170 p.Research output: Book/Report/PhD thesis › Book › Research › peer-review
Open AccessFile215 Downloads (Pure) -
The Corporate Approach to CSR: A shift in values?
Schmeltz, L., 2011.Research output: Contribution to conference without a publisher/journal › Abstract › Research › peer-review
Projects
- 1 Active
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Ansvarligt medievalg i en verden under forandring
Jacobsen, L. G. (Co-researcher), Dam, L. S. (Co-researcher), Gronemann, S. T. (Co-researcher) & Kjeldsen, A. K. (Principle researcher)
01/10/25 → 31/12/26
Project: Research