Research output per year
Research output per year
Project Details
| Status | Finished |
|---|---|
| Effective start/end date | 01/01/14 → 31/12/16 |
Fingerprint
Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
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Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices
Schmeltz, L. & Kjeldsen, A. K., 19 May 2019, In: Journal of Brand Management. 26, 3, p. 304-316 13 p.Research output: Contribution to journal › Journal article › Research › peer-review
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The case of SMK – Co-creation in the context of the Danish National Gallery
Schmeltz, L. & Kjeldsen, A. K., 12 Dec 2019, Co-Creating Brands: Brand management from a co-creative perspective. Ind, N. & Schmidt, H. (eds.). London: Bloomsbury Business, p. 255-261 7 p.Research output: Chapter in Book/Report/Conference proceeding › Contribution to book/anthology › Research › peer-review
Open Access -
Co-creating Polyphony or Cacophony? A case study of an organization’s current brand co-creation process and the challenge of integrating multiple voices: CCI Conference on Corporate Communication 2016
Schmeltz, L. & Kjeldsen, A. K., 2016.Research output: Contribution to conference without a publisher/journal › Paper › Research › peer-review
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Naming as Strategic Communication: Understanding Corporate Name Change through an Integrative Framework Encompassing Branding, Identity and Institutional Theory
Schmeltz, L. & Kjeldsen, A. K., 2016, In: International Journal of Strategic Communication. 10, 4, p. 309-331 23 p.Research output: Contribution to journal › Journal article › Research › peer-review
Open Access -
What's in a museum name? A study of name changes among Danish museums
Kjeldsen, A. K. & Schmeltz, L., 2016, In: Nordisk Museologi. 2, p. 20-39 20 p.Research output: Contribution to journal › Journal article › Research › peer-review
Open Access