@inbook{b4da3edf299448d79af9b5fdcec1c59e,
title = "16 New case studies of advertising",
keywords = "business community, trade and economy, Reklame",
author = "Andersen, \{Lars Pynt\}",
note = "Sixteen new case studies on topical advertising from an international range of brands and companies such as Monki (Sweden), Carlsberg (Denmark) Burger King (US) and Aperol (Italy).",
year = "2021",
language = "English",
isbn = "978-0-19-883661-5",
editor = "Larry Percy and Richard Rosenbaum-Elliott",
booktitle = "Strategic Advertising Management",
publisher = "Oxford University Press",
address = "United Kingdom",
edition = "6",
}