A Model for Understanding the Evolving Role of Graphic Designers in the Era of Artificial Intelligence

Research output: Contribution to journalJournal articleResearchpeer-review


This paper examines the possible impacts of artificial intelligence (AI) on the ever-changing role of graphic designers. As its main contribution, the paper proposes a model based on the intertwining concepts of deduction, induction, and abduction. It argues that deductive and inductive tasks in graphic design can be effectively and advantageously outsourced to AI, while abductive tasks are still best performed by human graphic designers. Additionally, the power balance between humans and AI is discussed, concluding that human graphic designers must play a pivotal role in initiating and critically evaluating the results of any collaboration with AI tools. The model introduces the metaphorical notion of a "disciplinary expertise filter," which serves as a professional quality assurance for AI-based automation and augmentation in the design process. The distinction between "black box" and "clear box" AI systems is briefly discussed to provide a more nuanced understanding of AI as being "a magic tool" for graphic designers. Lastly, the paper presents six perspectives derived from the model, aiming to foster informed discussions and encourage critical reflections among graphic designers regarding their future role in the era of AI.
Original languageEnglish
JournalHUB Journal of Research in Art, Design and Society
Issue number0
Publication statusPublished - Jun 2023


  • graphic design
  • technology
  • artificial intelligence


Dive into the research topics of 'A Model for Understanding the Evolving Role of Graphic Designers in the Era of Artificial Intelligence'. Together they form a unique fingerprint.

Cite this