A practice perspective on strategic communication: the discursive legitimization of managerial decisions

Research output: Contribution to journalJournal articleResearchpeer-review


The purpose of this paper is to link the authentic, communicative activities, e.g. organization-wide meetings at the micro-level, to the institutionalized practices at the macro-level within an organization, e.g. change management decisions and communication strategy (Steyn, 2003). Thus, the concern is with the relationship between institutionalized strategic management and the real-life strategic communication processes, thus advancing the understanding of the role of texts and discourses in the actual practice of strategic communication in an organizational context of strategic change processes.
Original languageEnglish
JournalJournal of Communication Management
Issue number3
Pages (from-to)195-214
Number of pages20
Publication statusPublished - 2016
Externally publishedYes


  • management, organizational development and innovation

Cite this