Skip to main navigation Skip to search Skip to main content

Brand resistance

Research output: Chapter in Book/Report/Conference proceedingContribution to book/anthologyResearchpeer-review

Original languageEnglish
Title of host publicationElgar Encyclopedia of City and Place Branding
EditorsEduardo Oliveira, Efe Sevin, Emma Björner
Number of pages3
PublisherEdward Elgar Publishing Ltd.
Publication date2025
Pages21-23
ISBN (Print)9781035319640
ISBN (Electronic)9781035319633
Publication statusPublished - 2025

Keywords

  • costs
  • electric resistance

Cite this