Changing Aesthetics

This project emerged as an outcome of the dialogues with
the materials of the situation (Schön, 1983) that emerged in
the previous projects, Dyeing with food waste and Mordant
and direct printing in layers. Contrary to those, the Changing
aesthetics project did not involve practical material explorations,
as the aim was to address and discuss the concept of changing
aesthetics.
Traditionally, changing aesthetics are an inherent part
of the intangible mechanisms of the fashion world. Fashion
does not change and replace itself unless aesthetic preferences
change. Fast fashion contributes to intensifying the speed
of preference changes through business models focused
on rapidly changing trends and novelty value. Therefore,
changing aesthetics contribute to creating some of the same
practices that establish fashion as an “ontologically designed
unsustainability” (Fry, 2007). In this project, the research team
adopted a speculative approach and discussed and reflected
on perceptions and ontologies related to clothing to explore
the potential of changing aesthetics as a contribution, and not
a hurdle, to “ontologically designed sustainability” (Fry, 2007)
and thereby as a contribution to the green transition.