Collective consumer-brand phenomena

Research output: Chapter in Book/Report/Conference proceedingContribution to book/anthologyResearchpeer-review

Original languageEnglish
Title of host publicationBrand Theories : Perspectives on brands and branding
EditorsJon Bertilson, Veronika Tarnovskaya
Place of PublicationLund
PublisherStudent litteratur AB- Lunds universitet
Publication date2017
ISBN (Print)9789144116242
Publication statusPublished - 2017
Externally publishedYes

Cite this

Knudsen, G. H. (2017). Collective consumer-brand phenomena. In J. Bertilson, & V. Tarnovskaya (Eds.), Brand Theories: Perspectives on brands and branding Student litteratur AB- Lunds universitet.