Collective consumer-brand phenomena

Research output: Chapter in Book/Report/Conference proceeding › Contribution to book/anthology › Research › peer-review

Original language	English
Title of host publication	Brand Theories : Perspectives on brands and branding
Editors	Jon Bertilson, Veronika Tarnovskaya
Place of Publication	Lund
Publisher	Student litteratur AB- Lunds universitet
Publication date	2017
ISBN (Print)	9789144116242
Publication status	Published - 2017
Externally published	Yes

Cite this

@inbook{6bf0805760304ede84a43d77a6d26399,

title = "Collective consumer-brand phenomena",

author = "Knudsen, \{Gry H{\o}ngsmark\}",

year = "2017",

language = "English",

isbn = "9789144116242",

editor = "Jon Bertilson and Veronika Tarnovskaya",

booktitle = "Brand Theories",

publisher = "Student litteratur AB- Lunds universitet",

address = "Sweden",

}