This paper is based on the accumulation of knowledge gathered by researching in an Action Research perspective, a context specific situation where UCN International Marketing and Trade students interact with commercial businesses with the intention of identifying market opportunities in East Africa. Data is also comprised of research conducted in East Africa in another research project access2innovation (www.access2innovation.com), where cases are informative.
| Place of Publication | Aalborg |
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| Number of pages | 22 |
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| Publication status | Published - 2016 |
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- business community, trade and economy