Consumer-oriented CSR communication: Focusing on ability or morality?

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

This article aims to investigate young people's opinions and attitudes towards companies' engagement and communication about corporate social responsibility (CSR).
Original languageEnglish
JournalCorporate Communications
Volume17
Issue number1
Pages (from-to)29-49
Number of pages21
ISSN1356-3289
DOIs
Publication statusPublished - 27 Jan 2012
Externally publishedYes

Keywords

  • Media, communication and languages
  • Consumer-oriented CSR communication
  • Corporate social responsibility
  • Denmark
  • communication
  • consumer engagement
  • values

Fingerprint

Dive into the research topics of 'Consumer-oriented CSR communication: Focusing on ability or morality?'. Together they form a unique fingerprint.

Cite this