Corporate Social Responsibility and Social Media Crises - How to ride off a CSR-related shitstorm

Annette Agerdal-Hjermind, Line Schmeltz

Research output: Contribution to conference without a publisher/journalAbstractResearchpeer-review


This paper aims to explore and offer insights into the phenomenon of social media crises in a CSR-related context by reflexively merging theoretical and case insights (Alvesson & Kärreman, 2007, p. 2011). The phenomenon and the components of a social media crisis are theoretically identified, and the case of the Norwegian chocolate brand Freia is used to illustrate how CSR-related issues are particularly vulnerable and thus potentially responsible for creating a social media crisis. The case furthermore serves to illustrate the importance of social media readiness, responsiveness and not least strategy and communicative skills during a CSR-related social media crisis.
Original languageEnglish
Publication date2015
Publication statusPublished - 2015
Externally publishedYes
EventInternational Communication Association: Nordic Regional Conference - CBS Campus, Frederiksberg, Denmark
Duration: 11 Oct 201513 Oct 2015


ConferenceInternational Communication Association
LocationCBS Campus
Internet address

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