This paper aims to explore and offer insights into the phenomenon of social media crises in a CSR-related context by reflexively merging theoretical and case insights (Alvesson & Kärreman, 2007, p. 2011). The phenomenon and the components of a social media crisis are theoretically identified, and the case of the Norwegian chocolate brand Freia is used to illustrate how CSR-related issues are particularly vulnerable and thus potentially responsible for creating a social media crisis. The case furthermore serves to illustrate the importance of social media readiness, responsiveness and not least strategy and communicative skills during a CSR-related social media crisis.
|Publication status||Published - 2015|
|Event||International Communication Association: Nordic Regional Conference - CBS Campus, Frederiksberg, Denmark|
Duration: 11 Oct 2015 → 13 Oct 2015
|Conference||International Communication Association|
|Period||11/10/15 → 13/10/15|