CSR communication strategies: toward a stakeholder-educating strategy?

Line Schmeltz; Anna Karina Kjeldsen

Abstract

Society increasingly demands responsible behavior from corporations. Thus today, corporations are expected to be transparent and communicate about how they give back to society; if they take a political stand on current topics; how they support values prevalent in their societies, and consequently how they secure positive societal development. In this paper, we wish to explore what we see as yet another development in relation to communicating the responsible corporation’s role in society, which is that of using their business expertise to enlighten and educate stakeholders.

Original language	English
Publication date	15 Sept 2022
Publication status	Published - 15 Sept 2022
Event	6th CSR Communication Conference: New Challenges in an Age of Digitalization and Disinformation - Leuphana University, Lüneburg, Germany Duration: 14 Sept 2022 → 16 Sept 2022 http://csr-com.org/img/upload/CSRCOM2022_Conference%20Program%20final1.pdf (Konferenceprogram)

Conference

Conference	6th CSR Communication Conference
Location	Leuphana University
Country/Territory	Germany
City	Lüneburg
Period	14/09/22 → 16/09/22
Internet address	http://csr-com.org/img/upload/CSRCOM2022_Conference%20Program%20final1.pdf (Konferenceprogram)

Keywords

Media, communication and languages
CSR
CSR communication
CSR communication strategy
CSR strategy
Stakeholders

Cite this

@conference{3d4e6da7055b4844a59ddfd09a68c501,

title = "CSR communication strategies: toward a stakeholder-educating strategy?",

abstract = "Society increasingly demands responsible behavior from corporations. Thus today, corporations are expected to be transparent and communicate about how they give back to society; if they take a political stand on current topics; how they support values prevalent in their societies, and consequently how they secure positive societal development. In this paper, we wish to explore what we see as yet another development in relation to communicating the responsible corporation{\textquoteright}s role in society, which is that of using their business expertise to enlighten and educate stakeholders. ",

keywords = "Media, communication and languages, CSR, CSR communication, CSR communication strategy, CSR strategy, Stakeholders",

author = "Line Schmeltz and Kjeldsen, \{Anna Karina\}",

year = "2022",

month = sep,

day = "15",

language = "English",

note = "6th CSR Communication Conference : New Challenges in an Age of Digitalization and Disinformation, CSRCOM ; Conference date: 14-09-2022 Through 16-09-2022",

url = "http://csr-com.org/img/upload/CSRCOM2022\_Conference\%20Program\%20final1.pdf",