Cultivating an entrepreneurial mindset at universities of social studies and visual communication: Study cases: how to become an entrepreneur and create your company with no experience

Entrepreneurship is often defined as a creation of start-up companies, but since the last decade this concept has been changing, therefor started the entrepreneurial teaching in schools. Approximately 65% of the population is visual, meaning it’s easier learning by images/animation or games, suggesting that blending practice with visuals (games) is worth trying. In this paper we want to present the very positive experience of teaching and integrating entrepreneurial skills within social and visual education (filmmaking, animation and social work) and the creation of entrepreneurial minds with the use of pedagogics, to improve creative learning at the same time social emotional environments emerge.
We present two study cases where students are simulating entrepreneurial experiences within universities. Considering that the learning process grows faster through experience, this method seems to be more effective in terms of fostering entrepreneurship not just in the business field education but many other places also. It becomes a more personal learning approach thus harder to evaluate by the standard methods (setting learning goals and further evaluation). There are many scholarly papers trying to compilate more information to teach at schools and put in practice what it could be a set of principles based in how to be or become an entrepreneur.
Our perspective changed the main traditional focus in the economics, based in theories presented by Schumpeter and Kirzner, to a more socially oriented learning approach, combining multiple disciplines and to the “effectuation” model where entrepreneurs start with the resources at hand - their creativity, talent, capacity, etc. This model is mainly used by creatives and frequently resulting in the creation of new markets, instead of a new approach to compete with the existing ones.
Entrepreneurship is more than starting a new business, it is a new set of skills/mind set which search for new opportunities and combinations of knowledges in a constant changing world, which merges disciplines creating new demands and markets.