Abstract
This podcast features a discussion between Daniel Rascher, renowned sports economist and Academic Director of the Sport Management Master's Program at University of San Francisco and Visiting Professor Kenneth Cortsen from UCN, Denmark. The discussion dives into where the current and relevant debate on compensation of college athletes is going. They discuss the value of five-star college athletes such as Zion Williamson, the name, image and likeness of college athletes and how this entire context of compensating college athletes may influence the NCAA and the sports business ecosystem in collegiate athletics.
| Original language | English |
|---|---|
| Publication date | Feb 2020 |
| Media of output | Online |
| Publication status | Published - Feb 2020 |
Keywords
- business community, trade and economy
- Daniel Rascher
- Kenneth Cortsen
- NCAA sports
- collegiate athletics
- name, image and likeness
- sport business expertise
- sports branding
- sports business
- sports economy
- sports management
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