Abstract
Along with Daniel Rascher from University of San Francisco and Bas Schnater from Fan Engagement Consultancy in Holland, we explore the use of machine learning to understand fan transactional behaviour to improve marketing effectiveness.
| Original language | English |
|---|---|
| Magazine | FC Business Magazine |
| Issue number | 132 |
| Pages (from-to) | 28-29 |
| Number of pages | 2 |
| ISSN | 1745-0241 |
| Publication status | Published - Apr 2021 |