Data Science For Football Business

Kenneth Holm Cortsen; Bas Schnater; Daniel A. Rascher

Data Science For Football Business

Kenneth Holm Cortsen
, Bas Schnater
, Daniel A. Rascher

Top-up Businessuddannelserne

Fan Engagement Consultancy
University of San Francisco

Research output: Contribution to journal › Journal article › Communication

Abstract

Along with Daniel Rascher from University of San Francisco and Bas Schnater from Fan Engagement Consultancy in Holland, we explore the use of machine learning to understand fan transactional behaviour to improve marketing effectiveness.

Original language	English
Magazine	FC Business Magazine
Issue number	132
Pages (from-to)	28-29
Number of pages	2
ISSN	1745-0241
Publication status	Published - Apr 2021

Access to Document

https://fcbusiness.co.uk/issues/issue-132-april-2021/

Cite this

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title = "Data Science For Football Business",

abstract = "Along with Daniel Rascher from University of San Francisco and Bas Schnater from Fan Engagement Consultancy in Holland, we explore the use of machine learning to understand fan transactional behaviour to improve marketing effectiveness.",

author = "Cortsen, \{Kenneth Holm\} and Bas Schnater and Rascher, \{Daniel A.\}",

year = "2021",

month = apr,

language = "English",

pages = "28--29",

journal = "FC Business Magazine",

issn = "1745-0241",

number = "132",

}

TY - JOUR

T1 - Data Science For Football Business

AU - Cortsen, Kenneth Holm

AU - Schnater, Bas

AU - Rascher, Daniel A.

PY - 2021/4

Y1 - 2021/4

N2 - Along with Daniel Rascher from University of San Francisco and Bas Schnater from Fan Engagement Consultancy in Holland, we explore the use of machine learning to understand fan transactional behaviour to improve marketing effectiveness.

AB - Along with Daniel Rascher from University of San Francisco and Bas Schnater from Fan Engagement Consultancy in Holland, we explore the use of machine learning to understand fan transactional behaviour to improve marketing effectiveness.

M3 - Journal article

SN - 1745-0241

SP - 28

EP - 29

JO - FC Business Magazine

JF - FC Business Magazine

IS - 132

ER -